Chain: Jamba Juice

Let the Smoothie Wars Begin

Jamba Juice CMO says the chain’s Cheeseburger Chill “commercial” was not a slight on McDonald’s and its new line of smoothies. In fact, she says, Jamba welcomes McDonald’s to the segment.

Word-of-Mouth Marketing, Redux

Jamba Juice uses SocialTwist’s Tell-a-Friend marketing platform to get consumers deals the old-fashioned way—by word of mouth.