The Little Beet Hires Starbucks Vet as CEO
The Little Beet, a plant inspired fast-casual restaurant, announced that it has named Becky Mulligan as its chief executive officer. Mulligan is an industry veteran with more than 25 years of...
The Little Beet
Why Cafeteria-Style Service is Trending
Better-for-you brands are breathing new life into this old-school format.
6 Tips for Entering a New Market
It's the biggest decision start-up operators have: where to expand when their hometown is just too small.
With Plated Dishes, These Brands are Fine While Fast
Plated dishes with an entrée and sides used to be relegated to casual and fine dining. Not anymore.
The Little Beet Opens New Manhattan Location
Aurify Brands, the New York–based hospitality company and developer of original, fast-casual concepts, is excited to announce the latest expansion of The Little Beet. On Wednesday, May 11, the...
As Good as Gold
As a Five Guys franchisee and proprietor of three Fast Casual 2.0 concepts, Aurify Brands is building an innovative new portfolio strategy.
Inspirations: The Little Beet’s Cardini Salad
Franklin Becker, chef/owner of the New York–based fast casual The Little Beet, shares what inspired him when he developed the restaurant's Cardini Salad.