Long John Silver’s announced strategic additions to the corporate marketing team. Katie Rooprai was promoted to Vice President of Brand Marketing. Stephanie Mattingly has joined as Vice President of Media and Promotions and Chris Fuller has been named Senior Manager of Merchandising and Menuboards. “These moves reflect the strengthening of our Long John Silver’s business […]
Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of online channels. The campaign revolves around a core of three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell that focus on Sustainability, Quality, and Family. “The conversations about food in […]
Being landlocked doesn’t mean you can’t have the fresh flavors of the ocean for summer. Long John Silver’s is swimming into the season with its new Coastal Cod sandwich, bringing big flavors to your plate. The Coastal Cod sandwich will debut on May 23 followed by a national sampling event on May 26. The summer […]
For a number of American consumers, fish is the word during the six-week period between Ash Wednesday and Easter Sunday. Brands specializing in seafood see an uptick in sales while chains ranging from the burger and sandwich to chicken and ethnic categories add a special fish or shrimp item to the menu lineup. Some consumers […]
When it comes to limited-time offers and seasonal specialties, cooler months seem to reign supreme. In early autumn, operators peddle pumpkin-flavored everything and by December many are serving up hearty comfort foods like mac ‘n’ cheese and sweet flavors including chocolate-mint and gingerbread. Nevertheless, the less indulgent season of Lent is unprecedented if not in […]
Ash Wednesday (February 10) marks the beginning of Lent for more than 66 million Catholics in the U.S. For Long John Silver’s (LJS), the country’s largest quick-service seafood chain, it kicks off the company’s busiest selling season, historically featuring a 75 percent increase in sales on the first day of Lent alone. The company has […]
Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing of a dinner bell, literally. About a dozen years ago, Bernard Briggs and his two sons would frequent Long John Silver’s every few months for a serving of Chicken Planks and fries with […]
Duke Marketing LLC, a full-service marketing communications firm specializing in multi-location and franchise companies, celebrating 25 years in business, announced Long John Silver’s, the nation’s largest quick-service seafood chain, has selected Duke Marketing as their LSM Agency of Record. Duke Marketing was chosen for their expertise increasing sales and traffic with local store marketing strategies […]
Krispy Kreme has celebrated “Talk Like a Pirate” Day (September 19) since 2012. The North Carolina–based chain is once again bringing back its special promotion in which customers receive free doughnuts for donning pirate regalia; guests who speak like a pirate get one free doughnut and those who wear at least three pirate-themed clothing pieces […]
Long John Silver’s, the world’s most famous pirate restaurant is celebrating Talk Like a Pirate Day on September 19 with a free fish tender for customers who talk like a pirate and a two piece fish tender basket for customers who dress like a pirate. No coupon is needed. Long John Silver’s is named after […]
Long John Silver’s announced additional talent for its executive team. Peter Czizek joins Long John Silver’s as vice president of culinary innovation. After earning his undergraduate degree from the University of Wisconsin, Czizek began his career as a chef preparing seafood in fine dining and scratch kitchens. He has an impressive track record for developing […]
Long John Silver’s, the nation’s largest quick-service seafood chain, is rolling out its best deal of the summer. For a limited time, customers can get a one-piece Fish & Fries Combo for only $1.99. The deal is one of the most competitive offers of the season, and it’s an unbeatable value for pure, wild-caught Alaskan whitefish that’s hand dipped in the restaurant […]
Long John Silver’s, America’s largest quick-service seafood restaurant, is the latest chain to outsource its complete supply chain operation to SpenDifference. The 1,100-unit brand’s franchise and corporate leadership hired SpenDifference to manage all aspects of its supply chain for its restaurants in the U.S. and Asia, including purchasing all food and nonfood items, as well […]
Ingenico Group announced today that Long John Silver’s, the largest quick service seafood chain in the U.S., opted to upgrade its payments infrastructure to Ingenico Group’s EMV- and NFC-ready payment terminals to support its upcoming transition to the EMV payment standard in the U.S. The Ingenico Group solution will enable Long John Silver’s 580-plus U.S. […]
Long John Silver’s, the nation’s largest quick-service seafood chain, has named Brian Unger as chief operating officer. He joins the organization with more than 30 years of experience in the food service industry. Unger’s restaurant operations experience began as a manager trainee at McDonald’s, where his talent was recognized and rewarded with promotions and international […]
Long John Silver’s, the nation’s largest quick-service seafood chain, has named James O’Reilly as chief executive officer. O’Reilly brings to the role more than 20 years of food service leadership, including, most recently, chief brand officer for Sonic Drive-In. Additionally, O’Reilly has served in a variety of domestic and international leadership positions for many prominent […]
Long John Silver’s will host a community fish fry to celebrate 45 years of company history. On Saturday, August 2, visitors to participating Long John Silver’s locations will receive one fish filet and a serving of fries free of charge. The offer is limited to one per person and is available for dine-in or carryout […]
Long John Silver’s, the quick-service seafood brand, is taking bold steps this summer to invite consumers to enjoy seafood more often through a series of special offers, a new line of menu items, and a unique ad campaign showcasing the classic seafood menu that first made it famous. It’s all happening under the theme of […]
On June 28 from 11:00 a.m. to 3:00 p.m. at participating locations, Long John Silver’s will give one crispy golden fish filet and a serving of natural-cut fries to every guest who visits the store (dine in or carryout only) completely free of charge. “Long John Silver’s wants to celebrate our loyal customers who have […]