Chain: Long John Silver's

Long John Silver’s, the nation’s largest quick-service seafood restaurant, welcomes back an unbeatable deal—$1.99 Fish and Fries. The limited time offer will be available to fish fans at participating restaurants across the country alongside the $5 Reel Deal Box until May 28. The meal includes a piece of wild-caught Alaskan whitefish hand-dipped in signature batter […]

Long John Silver’s announced Angela Sanders as Chief Marketing Officer. Sanders’ hire signals a focus on brand innovation and growth following a recently unveiled new brand logo and six consecutive quarters of same-store sales growth. In this role, Sanders will be responsible for leading the marketing team and developing the strategic voice and direction of […]

Long John Silver’s recognized the contributions of three executives. Brian Unger has been named President, LJS Operating Company and Senior Vice President of U.S. Franchising and Development. Toni Bianco has been named Chief Operating Officer, LJS U.S. and International, leading day-to-day national operations. Krista Foster has been named Vice President, Human Resources. “These moves recognize […]

Long John Silver’s announced strategic additions to the corporate marketing team. Katie Rooprai was promoted to Vice President of Brand Marketing. Stephanie Mattingly has joined as Vice President of Media and Promotions and Chris Fuller has been named Senior Manager of Merchandising and Menuboards. “These moves reflect the strengthening of our Long John Silver’s business […]

Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of online channels. The campaign revolves around a core of three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell that focus on Sustainability, Quality, and Family. “The conversations about food in […]

Being landlocked doesn’t mean you can’t have the fresh flavors of the ocean for summer. Long John Silver’s is swimming into the season with its new Coastal Cod sandwich, bringing big flavors to your plate. The Coastal Cod sandwich will debut on May 23 followed by a national sampling event on May 26. The summer […]

For a number of American consumers, fish is the word during the six-week period between Ash Wednesday and Easter Sunday. Brands specializing in seafood see an uptick in sales while chains ranging from the burger and sandwich to chicken and ethnic categories add a special fish or shrimp item to the menu lineup. Some consumers […]

When it comes to limited-time offers and seasonal specialties, cooler months seem to reign supreme. In early autumn, operators peddle pumpkin-flavored everything and by December many are serving up hearty comfort foods like mac ‘n’ cheese and sweet flavors including chocolate-mint and gingerbread. Nevertheless, the less indulgent season of Lent is unprecedented if not in […]

Ash Wednesday (February 10) marks the beginning of Lent for more than 66 million Catholics in the U.S. For Long John Silver’s (LJS), the country’s largest quick-service seafood chain, it kicks off the company’s busiest selling season, historically featuring a 75 percent increase in sales on the first day of Lent alone. The company has […]

Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing of a dinner bell, literally.  About a dozen years ago, Bernard Briggs and his two sons would frequent Long John Silver’s every few months for a serving of Chicken Planks and fries with […]

Duke Marketing LLC, a full-service marketing communications firm specializing in multi-location and franchise companies, celebrating 25 years in business, announced Long John Silver’s, the nation’s largest quick-service seafood chain, has selected Duke Marketing as their LSM Agency of Record. Duke Marketing was chosen for their expertise increasing sales and traffic with local store marketing strategies […]

Krispy Kreme has celebrated “Talk Like a Pirate” Day (September 19) since 2012. The North Carolina–based chain is once again bringing back its special promotion in which customers receive free doughnuts for donning pirate regalia; guests who speak like a pirate get one free doughnut and those who wear at least three pirate-themed clothing pieces […]

Long John Silver’s, the world’s most famous pirate restaurant is celebrating Talk Like a Pirate Day on September 19 with a free fish tender for customers who talk like a pirate and a two piece fish tender basket for customers who dress like a pirate. No coupon is needed. Long John Silver’s is named after […]

Long John Silver’s announced additional talent for its executive team. Peter Czizek joins Long John Silver’s as vice president of culinary innovation. After earning his undergraduate degree from the University of Wisconsin, Czizek began his career as a chef preparing seafood in fine dining and scratch kitchens. He has an impressive track record for developing […]

Long John Silver’s, the nation’s largest quick-service seafood chain, is rolling out its best deal of the summer. For a limited time, customers can get a one-piece Fish & Fries Combo for only $1.99. The deal is one of the most competitive offers of the season, and it’s an unbeatable value for pure, wild-caught Alaskan whitefish that’s hand dipped in the restaurant […]

Long John Silver’s, America’s largest quick-service seafood restaurant, is the latest chain to outsource its complete supply chain operation to SpenDifference. The 1,100-unit brand’s franchise and corporate leadership hired SpenDifference to manage all aspects of its supply chain for its restaurants in the U.S. and Asia, including purchasing all food and nonfood items, as well […]

Ingenico Group announced today that Long John Silver’s, the largest quick service seafood chain in the U.S., opted to upgrade its payments infrastructure to Ingenico Group’s EMV- and NFC-ready payment terminals to support its upcoming transition to the EMV payment standard in the U.S. The Ingenico Group solution will enable Long John Silver’s 580-plus U.S. […]

Long John Silver’s, the nation’s largest quick-service seafood chain, has named Brian Unger as chief operating officer. He joins the organization with more than 30 years of experience in the food service industry. Unger’s restaurant operations experience began as a manager trainee at McDonald’s, where his talent was recognized and rewarded with promotions and international […]