Chain: Long John Silver's

Norway Lobster Bites Return to Long John Silver’s

Long John Silver’s announced the return of Norway Lobster Bites to its menu. Norway Lobster Bites—a new twist on a fan favorite that has not been available since 2009—are made of 100-percent Norway Lobster tail wild caught from the North Atlantic. Norway Lobster Bites are the latest in a line of products introduced by Long […]

Trans Fats Walk the Plank at Long John Silver’s

Long John Silver’s announced its entire menu of fish, chicken, sides, and desserts now boasts zero grams of trans fat. Today’s announcement follows an LJS pledge last August to transition all of its U.S. restaurants to trans fat–free cooking oil by the end of 2013. The company changed its cooking oil to 100 percent soybean […]

Long John Silver’s Names Joseph Lutz COO

Long John Silver’s, the quick-service seafood company, named Joseph Lutz its chief operating officer. He will oversee both the operations and development teams and report to chief executive officer, Mike Kern. Lutz brings more than 30 years of experience in the restaurant industry to Long John Silver’s, holding positions from restaurant manager to senior management. […]

Long John Silver’s Welcomes Brian Scantland

Long John Silver’s, the largest quick service seafood company, has named Brian Scantland its vice president of planning and performance improvement. Scantland will report to chief executive officer, Mike Kern.  Scantland brings 13 years of experience in restaurant and retail industries to Long John Silver’s, previously serving as the senior director of innovation for Yum! […]

Long John Silver’s Gets on Board with Pirate Day

Ahoy, maties!” Louisville-based Long John Silver’s seafood restaurants will celebrate International Talk Like a Pirate Day on Thursday, September 19, by offering a free piece of fish to all “land lubbers” who are willing to “shiver me timbers” or “walk the plank” – in other words, talk like a pirate!   Observance of International Talk […]

Long John Silver’s Serves Up New Ciabatta Sandwich

Long John Silver’s, the world’s largest quick service seafood company, announced the September 3 launch of the Ciabatta Jack Sandwich; an artisan sandwich served on warmed Ciabatta bread with Long John Silver’s batter-dipped fish or chicken.   To celebrate the first month of the Ciabatta Jack sandwiches, Long John Silver’s is encouraging customers to join […]

Long John Silver’s Makes the Switch to Trans Fat–Free Oils

Long John Silver’s announced that the seafood chain has begun switching all U.S. restaurants to trans fat–free cooking oil. Long John Silver’s restaurants in states or cities with trans fat–free laws converted several years ago, and the remainder will be fully trans fat free by the end of this year. Next month, Long John Silver’s […]

The QSR 50 Seafood Segment

2013 QSR 50 Read the Profiles Browse the Big Chart See QSR 50 Charts 2004-2012 Segment charts Burger Sandwich Snack Mexican Pizza/Pasta Chicken Asian Seafood In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the […]

Long John Silver’s Snags Industry Vet as Marketing VP

Long John Silver’s has named Paula Ashley-Rogness vice president of media and field marketing. Rogness will be responsible for providing strategic direction, analysis, and recommendations on national and local media planning to drive sales growth.   A veteran in the restaurant industry, Rogness’s experience spans more than 25 years in media and field marketing, with […]

Long John Silver’s Reels in the Big Catch

Long John Silver’s introduces the Big Catch; a wild-caught Haddock three times the size in weight of their signature whitefish. Although the size is greater, the price remains a big value with a basket meal offered at $4.99. “The Big Catch is a big menu item for Long John Silver’s not just in size, but […]

Long John Silver’s Reintroduces a Crowd Favorite

 Long John Silver’s, a quick service seafood company, is bringing back the restaurant’s classic tartar sauce this summer. “After introducing a new tartar sauce recipe to Long John Silver’s locations around the country, some of our customers told us they missed the original recipe,” says Charles St. Clair, Chief Marketing Officer, Long John Silver’s. “When […]

UFPC Renames Contracter Connection Division

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection. UFPC Contractor Connection, a construction products and services business, has been a strategic partner of UFPC Equipment Sales since its initial inception in 2009. […]

McDonald’s Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent). Great-tasting food is […]

Yum! Sells A&W, Long John Silver’s

Yum! Brands signed definitive agreements to sell Long John Silver’s, Inc. and A&W Restaurants, Inc. to two separate buyers led by key franchisee leaders. Both sales are subject to customary closing conditions. “We are pleased to announce that we have identified strategic buyers who are passionate about these two great restaurant brands and committed to […]

Long John Silver’s Works on Fish-Speak, Preps for Lent

Leading into a time of year when seafood consumption increases, Long John Silver’s will let the nation know, “We Speak Fish,” imparting a new message to herald the brand’s evolution as a leader in quality seafood. Whether it’s a traditional seafood dish or a twist on the classics, Long John Silver’s offers the full seafood […]

Yum! to Sell Long John Silver’s, A&W

Yum! Brands Inc. announced its plans to place its Long John Silver’s and A&W All-American Food Restaurants for sale, and has begun a process to identify a buyer. The company is sharpening its long-term growth focus on building leading brands in every significant category in China, driving aggressive international expansion, and improving its U.S. brand […]