Chain: Long John Silver's

Long John Silver’s/A&W Plan 300 More Co-Brand Units

Long John Silver’s Restaurants(LJS) and A&W Restaurants unofficially opened co-brand units in Toccoa, GA, near Greenville, SC and East Ridge, TN, near Chattanooga, to major sales increases and will continue to open at least 300 more co-brand units.

Long John’s Chooses Agency

Long John Silver’s has awarded it’s $40 million advertising account to Minneapolis-based Fallon McElligott. The firms responsibilities to the seafood giant will include offline advertising, media planning, and collateral.

C-Store Long John Silver’s Excels

Hooper Oil Company, a petroleum product distributor for Exxon Oil and Kwik Stop convenience stores, recently set record sales for Long John Silver’s in a non-traditional facility.