McDonald’s Names New Global CMO
McDonald’s announced Tuesday changes to its marketing team that will see two industry veterans take on new duties as Colin Mitchell, SVP of global marketing, departs the brand. <
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Why Brand Identity Has Never Been More Important for Restaurants
McDonald’s CEO Chris Kempczinski believes the post-lockdown world will be driven by trust.
McDonald's U.S. President 'Appalled by Recent Events'
McDonald’s U.S. division president Joe Erlinger penned a response over the weekend regarding recent events taking place across the country. Here’s the full letter.
McDonald’s to Boost Recovery with Significant Marketing Investment
McDonald’s announced Wednesday that it is implementing initiatives to accelerate franchise recovery and enforcing new safety guidelines in preparation of dining rooms
McDonald’s to Reward Company Employees with Bonuses
To show appreciation for its employees, McDonald’s is giving bonuses to hourly workers at corporate stores.
McDonald’s CEO: People Will Return to Familiar Brands
The spending habits of McDonald’s customers have tilted not unlike other fast-food competitors in recent weeks.
McDonald's Offering Free 'Thank You Meals' to Healthcare Workers and First Responders
In appreciation for the healthcare workers, police officers, firefighters and paramedics who are committed to our health and safety, McDonald’s will offer free Thank You Meals, be
When COVID-19 Ends, Here’s How Restaurants Will Win
If you’ve walked the aisles of a grocery store recently you’ve probably noticed one of two things. Maybe both. Products are hard to come by.
McDonald’s Taps Mason Smoot as Chief Restaurant Officer
McDonald’s Monday announced that Mason Smoot is taking the role of U.S. chief restaurant officer, replacing Charlie Robeson.