Lippincott, a brand strategy and design firm, and Hill Holliday, a full-service advertising and marketing agency, released “Welcome to the Human Era,” a report that examines the fundamental decline of consumer trust and the subsequent shift in how brands need to act to garner lasting connections with their customers. The report highlights key characteristics of […]
Empathica, a global provider of Customer Experience Management (CEM) solutions to multiunit enterprises, released burger brand findings from the 2013 Quick Service Restaurant Benchmark Study, which surveyed 10,000 U.S. consumers and determined brand rankings in categories such as food, staff, and atmosphere, as well as the drivers behind social media engagement and loyalty. American burger-brand […]
The Double-Double Burger from In-N-Out was ranked the “Top Fast-Food Burger” in a crowd-sourced ranking from more than 3,000 fast food customers, according to Ranker.com. When asked to vote on a list of “the top fast-food burgers”, the aggregated opinions of more than 3,000 individuals voters produced this top five: In-N-Out Double Double Burger […]
Wendy’s takes Top Food crown among chains with more than 5,000 units, while In-N-Out is tops in the less-than-5,000 category.
When Stacy Perman set out to research In-N-Out Burger, all she knew was that her family would drive six miles to the closest location when she was younger. What the Business Week writer found during her ensuing two-year investigation was a small company that pays its managers six-figure salaries, disrupts town traffic patterns when new […]
Lean and Mean In the past six months, Ed Frechette has noticed a trend. “People on Wall Street are coming to Au Bon Pain for meetings and interviews,” says Frechette, senior vice president of marketing for the Boston-based chain, which has locations in New York City. Financial executives are not the only ones looking to […]
Results from Sandelman & Associates 2007 Fast-Food Awards of Excellence
Esther Snyder, who founded the iconic In-N-Out brand with her husband in 1948, passed away Friday.
Fagelbaum & Heller attorneys report that Los Angeles Superior Court Judge Aurelio Munoz ruled today in favor of Rich Boyd in his lawsuit against In-N-Out Burgers Inc.