Why the Restaurant Brand Mascot Lives On
Even as the marketing landscape evolves, brand mascots and spokespeople still hold a special place in consumer hearts.
Pei Wei
Pei Wei Announces Free Delivery Week
Pei Wei is making it even easier for fans to indulge in their favorite fresh, Asian food by waiving the delivery fee nationwide this week.For one week only, beginning January 14, guests can...
Pei Wei Customers Can Now Swap in Cauliflower Rice
Beginning Wednesday, Pei Wei customers can swap traditional rice for Pei Wei’s new fresh Cauliflower Rice for $1.49 or Cauliflower Fried Rice for $2.49.Nutrient-rich, high in fiber, lower-carb and...
Pei Wei Expands Gluten-Free Menu Offerings
As part of Pei Wei’s bold new Clean-Label Initiative—The Wei Forward—and its commitment to having a menu that caters to all customers, the Asian fast-casual restaurant has expanded its...
Pei Wei Names Chris Andrews as CIO
Pei Wei Asian Kitchen announced today that Chris Andrews has been elevated to the new position of Chief Information Officer, effective immediately.Andrews, who previously served as...
Pei Wei Launches Nationwide Delivery
Pei Wei Asian Kitchen has launched delivery nationwide, making it more convenient for guests to enjoy their favorite handcrafted, Asian-inspired dishes. Stay inside where it’s warm and cozy,...
Pei Wei to Open First Restaurant in McAllen, Texas
Pei Wei’s first McAllen restaurant opened its doors in Palms Crossing last month and is celebrating with a grand opening party on Friday, November 2.The new restaurant, located at 3400 W.
Pei Wei Petitions FDA on Menu Transparency
In a groundbreaking effort to bring the same level of transparency to restaurant menus that has been required on packaged-goods food for years, Pei Wei Asian Kitchen formally petitioned the...
Pei Wei Shares Clean-Label Brand Philosophy
Fresh. Wholesome. Transparent. These three words are the foundation of a bold new initiative introduced Monday by Pei Wei Asian Kitchen. Dubbed The Wei Forward, it embodies the brand’s belief that...
Pei Wei Goes After Panda Express in New Ad Campaign
What makes Pei Wei’s Wei Better Orange Chicken “Wei Better?” For starters, it’s made with fresh, house-cut, all-white-meat chicken that’s never been frozen.Panda Express’ orange chicken...