Chain: Rally's

Memphis-Area Rally’s Converted to Checkers Increases Traffic Count and Sales

Checkers Drive-In Restaurants, Inc., the nation’s largest chain of double drive-thru restaurants and parent company of both Checkers and Rally’s concepts, today announced that Memphis-area Rally’s® locations have been rebranded as Checkers® double drive-thru restaurants, driving an increase in traffic count and a lift in sales.

Wal-Mart to Carry Checkers’ Famous Fries

Checkers Drive-In Restaurants, Inc. today announced that Checkers/Rally’s Famous Fries will be available on hundreds of Wal-Mart store shelves in early September in the brand’s major markets.

Checkers Announces NASCAR Sponsorship

Checkers Drive-In Restaurants, Inc. today announced that it is signing on as the primary sponsor for five high-profile NASCAR NEXTEL Cup Series races this season.