Chain: Rational

Rational Welcomes New VP Ulrich

John Ulrich joined the Rational USA team as of October 1, 2014 as the vice president, business unit key accounts North America. Ulrich brings with him 18 years of experience within the foodservice industry and he will oversee the National Key Account Directors, Steve Snitkin and Paul Milione. A graduate of Illinois Wesleyan, Ulrich began […]

Rational Corporate Film Takes Home Cannes Award

The new Rational corporate film "4 Chefs – 4 Journeys" was awarded the "Silver Dolphin" at the Cannes Corporate Media & TV Awards on 2 October 2014. The international competition is one of the most important festivals in the corporate film industry. Once a year in the French film city of Cannes, the Cannes Corporate […]