Johnny Rockets Blasts into 21st Century with New Look
Brand evolution can be a slow and steady process, but for Johnny Rockets, the changes are fast and numerous. Gone are the retro design flourishes hearkening to the 1950s and post-World War II pop culture (think: “soda jerk” uniforms, jukeboxes, nailed-down booths, etc.). CEO Charles Bruce, who joined the brand last March, says that while […]