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      Rubios

      Rubio's Restaurants, Inc. Announces Executive Addition

      Carlsbad-based Rubio's® Restaurants, Inc. announced it has named Lawrence Rusinko vice president of marketing. Rusinko will report to Sheri Miksa, president and chief executive officer of the company.

      Rubio's Launches New Marketing Campaign

      Rubio's Fresh Mexican Grill is taking it to the streets and turning up the heat with a new, fully integrated marketing campaign that will launch this week in Southern California markets.

      Rubio's Launches New Marketing Initiative

      Dubbed a “mini e-magazine,” Rubio’s Beach Club Bulletin is part of a multilevel e-marketing program intended to strengthen Rubio’s ties to its tech-savvy customers.

      Rubio's Reports Risen Revenues

      Rubio's announced that revenues for the fourth quarter and year ended December 26, 2004, rose 7.1% (to $32.7 million) and 9.9% (to $137.4 million), respectively.

      Rubio’s Introduces Healthy Burrito Meal Deal

      The new HealthMex combo offers guests a low-fat burrito meal alternative.

      Rubio's Adds $1 Enchilada to Menu

      Tongue in cheek (we hope), Rubio's refers to itself as "the creator of the Affordable Fast Casual Fresh Mexican Grill segment" of the restaurant industry.

      Rubio's Boosts "Fresh and Affordable" Menu

      The Cabo Coconut Shrimp Taco is made with coconut battered shrimp, shredded cabbage, hand-made salsa fresca, and a pineapple mango glaze, all folded into a grilled corn tortilla.

      Rubio's Introduces Value Menu of Sorts

      Is it the value menu, quick-casual style? Rubio's Fresh Mexican Grill has announced the introduction of its new Fresh & Affordable Menu.

      Rubio’s Announces New Marketing Chief

      Tim Hackbardt leaves Del Taco to head marketing at the fast-casual Mexican grill.

      Rubio’s Rolls Out Baja-Style Tacos

      Two of the palm-sized Street Tacos will retail for $2.99. A three taco combo meal, including beans, rice and chips is also available.
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