Carlsbad-based Rubio's® Restaurants, Inc. announced it has named Lawrence Rusinko vice president of marketing. Rusinko will report to Sheri Miksa, president and chief executive officer of the company.

Rubio's Fresh Mexican Grill is taking it to the streets and turning up the heat with a new, fully integrated marketing campaign that will launch this week in Southern California markets.

Dubbed a “mini e-magazine,” Rubio’s Beach Club Bulletin is part of a multilevel e-marketing program intended to strengthen Rubio’s ties to its tech-savvy customers.

Rubio's announced that revenues for the fourth quarter and year ended December 26, 2004, rose 7.1% (to $32.7 million) and 9.9% (to $137.4 million), respectively.

The new HealthMex combo offers guests a low-fat burrito meal alternative.

Tongue in cheek (we hope), Rubio's refers to itself as "the creator of the Affordable Fast Casual Fresh Mexican Grill segment" of the restaurant industry.

The Cabo Coconut Shrimp Taco is made with coconut battered shrimp, shredded cabbage, hand-made salsa fresca, and a pineapple mango glaze, all folded into a grilled corn tortilla.

Is it the value menu, quick-casual style? Rubio's Fresh Mexican Grill has announced the introduction of its new Fresh & Affordable Menu.

Tim Hackbardt leaves Del Taco to head marketing at the fast-casual Mexican grill.

Two of the palm-sized Street Tacos will retail for $2.99. A three taco combo meal, including beans, rice and chips is also available.