industry headlines

Sonic Partners with Julianne Hough for Second Year

2017-05-02 Sonic Drive-In is launching #ThanksTeach, a social media campaign tied to Limeades for Learning, the brand’s award-winning philanthropic initiative th...

Sonic Introduces Custard Concretes for Limited Time

2017-04-25 Sonic Drive-In introduces new Custard Concretes; ice cream’s smoother, creamier cousin.

Same-Store Sales Down 7.4 Percent at Sonic

2017-03-29 Sonic Corp., the nation’s largest chain of drive-in restaurants, announced results for its second fiscal quarter ended February 28.

Sonic Offering Half-Price Burgers for ‘Family Nights’

2017-03-28 SONIC Drive-In makes Tuesday dinners fun for the whole family with half-price Cheeseburgers during ‘Family Nights’ every Tuesday from 5 p.m.

Sonic's Lil’ Doggies and Lil’ Chickies are Back

2017-03-23 SONIC Drive-In is bringing back their Lil’ Doggies and Lil’ Chickies with two new flavors.

Sonic Corn Dogs Will Cost 50 Cents on Saturday

2017-03-17 To commemorate a fan-favorite, SONIC Drive-In is honoring National Corn Dog Day the right way with 50-cent Corn Dogs all day on March 18.

Sonic Introduces Half-Price Shakes, New Ice Cream Slush

2017-03-03 SONIC Drive-In your social evening destination with SONIC Nights, half-price Classic or Master Shakes and the sweet, new Ice Cream Slush after 8 p.m.

Pancake on a Stick is Back at Sonic

2017-03-01 SONIC Drive-In is offering guests delicious morning choices with new Breakfast Deals starting at 99 cents until 10 a.m. everyday.

Sonic's Chief Marketing Officer Steps Down

2017-02-09 Sonic Corp., the nation’s largest chain of drive-in restaurants, announced that Todd Smith, president and chief marketing officer, will resign from th...