industry headlines

Sonic Launches Digital Video Series with NBC Sports Group

2017-07-21 Sonic Drive-In, NBC Sports Group and sports comedy website The Kicker have teamed up to create a new short-form original digital video series, “The Pi...

Sonic Offering Hot Dogs for $1 on National Hot Dog Day

2017-07-17 Sonic Drive-In is honoring National Hot Dog Day by offering 6-inch All-American Hot Dogs and Chili Cheese Coneys for $1 all day—an annual celebration ...

Sonic's Sales are Starting to Climb Back

2017-06-23 In the second quarter, Sonic Corp. reported same-store sales declines of 7.4 percent year-over-year.

Sonic's Pretzel Dogs are Back for a Limited Time

2017-06-20 Sonic Drive-In is bringing back a fun twist on everyone’s favorite summertime meal by reintroducing two delicious Pretzel Dogs for a limited time.

Sonic Unveils Expansion Plans with New Agreements

2017-06-13 Sonic Drive-In announced Tuesday five new agreements for franchise development in greater Washington, D.C., New York City, the Ohio River Valley, Alab...

Ice-T Helping Sonic Celebrate National Iced Tea Month

2017-06-12 Sonic Drive-In is observing National Iced Tea Month in June with hip-hop legend and actor Ice-T, to celebrate Sonic’s Frozen Sweet Teas flavors.

Sonic Donates $1 Million to Public School Teacher Projects

2017-06-07 Sonic Drive-In announced the impact of its second #ThanksTeach campaign in partnership with Julianne Hough during Teacher Appreciation Month.

Sonic Partners with Julianne Hough for Second Year

2017-05-02 Sonic Drive-In is launching #ThanksTeach, a social media campaign tied to Limeades for Learning, the brand’s award-winning philanthropic initiative th...

Sonic Introduces Custard Concretes for Limited Time

2017-04-25 Sonic Drive-In introduces new Custard Concretes; ice cream’s smoother, creamier cousin.

Same-Store Sales Down 7.4 Percent at Sonic

2017-03-29 Sonic Corp., the nation’s largest chain of drive-in restaurants, announced results for its second fiscal quarter ended February 28.