Jump to navigation
SONIC DRIVE IN
SONIC DRIVE IN
How to Hire and Train Top Talent
With today’s labor pool—not to mention profit margins—thinner than ever, operators are getting creative in building their workforce.
Sonic Sticking to its Differentiated Value Strategy
The 3,500-unit chain will continue to offer unique products at compelling price points.
Inside Snacking's Takeover
Smaller-portioned menu items can draw grazers at all times of the day.
Sonic Introduces New Sparkling Fruit Fizz to Drink Lineup
Sonic Has New Deals to Save this Holiday Season
Sonic Drive-In is easing holiday budgets this season by offering a variety of limited-time specials at great prices for guests to save on favorites.
Sonic’s Cheeseburgers Will be Half-Price on Tuesday
In honor of the upcoming Thanksgiving holiday, Sonic Drive-In Chief Marketing Officer, Lori Abou Habib, is taking a bold stand and pardoning all turke...
Sonic Adds Holiday Mint Master Shake, Blast for Holidays
Tis the season to celebrate and Sonic Drive-In is putting a spin on a traditional holiday classic with the Holiday Mint Master Shake and Master Blast.
Sonic Seeks More Differentiated Value Promotions
Value bundling may work for some brands, but it hasn’t created loyal customers for Sonic.
SONIC Presents Yearly Awards at National Convention
SONIC Drive-In, the nation’s largest chain of drive-in restaurants, presented 10 awards to franchisees and operators at the 2017 SONIC National Conven...
Sonic Addresses Recent Security Breach
Sonic Drive-In is issuing information regarding a recent payment card breach. What Happened...
Sonic Security Breach Could Affect Millions
Millions of credit and debit cards could be at risk thanks to an alleged security breach at Sonic Drive-In, according to KrebsOnSecurity.
Sonic's Offering New Carhop Classic Meal Deal for $2.99
Sonic Drive-In’s new Carhop Classic meal deal delivers guests the classic tastes they love at an incredible value complete with a SONIC Cheeseburger a...
Sonic Launches New Iced Coffee Twists Nationwide
Sonic Drive-In adds to their classic Iced Coffee lineup with the all new Iced Coffee Twists, featuring delicious flavor “twists” of Chocolate or Caram...
Subscribe to QSR
Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Starbucks Begins Testing Cashless Store in Seattle
Juice It Up! Earns High Ranking in Franchise List
New Concept Chick N Max Growing in Kansas
The Pizza Press Kicks off 2018 with Franchise Expansion
McDonald's Creates Red Envelopes to Celebrate Value Menu
Dairy Queen Launches A.1. Bacon Cheeseburger $5 Buck Lunch
PJ’s Coffee: 'Sky is the Limit' for Growth in 2018
Taco Bell Now Accepting Applications for Live Más Scholarships
Chipotle Raises its Prices Nationwide
Starbucks Reaches Settlement Over Teavana Closures