Sonic Drive-In, a quick-service restaurant concept with more than 3,600 drive-ins in the United States, plans to open its first drive-in in the state of Alaska later this year.
Parent company to Arby’s, Buffalo Wild Wings, and Sonic, Inspire Brands is creating a business model that could upend everything we know about running a multi-brand portfolio.
Sonic Drive-In added a new Steakhouse Bacon Cheeseburger so you can enjoy the classic sizzling flavors of a steakhouse burger from the comfort of your own car.
Sonic Drive-In is taking the quirky, comforting flavors of a beloved snack and making it available for any occasion, any time, by adding new Fritos Chili Cheese options to a variety of menu items.
Cliff Hudson, who is retiring, has spent 34 years with Sonic.
Why choose between savory and sweet when you can have both?
Sonic Corp. announced results for its fourth fiscal quarter ended August 31.Key highlights of the company’s fourth quarter of fiscal year 2018 included:
Sonic Drive-In is adding a beloved Philly staple to its robust menu with the Classic and Spicy Footlong Philly.
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, kicked off the 10th annual Limeades for Learning Fall Voting campaign in support of public school teachers.
Arby's, Buffalo Wild Wings, Sonic, and Rusty Taco are now under the same umbrella company.
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, presented 10 awards to franchisees and operators at the 2018 Sonic National Convention in Washington, D.C. earlier this week.
World Franchise Associates announced an agreement to represent Sonic for development opportunities in the GCC.
Sonic Drive-In is introducing a new and unapologetically sweet way to enjoy Double Stuf OREO Cookies with the new Double Stuf OREO Waffle Cone.
Sonic Drive-In added a berry boost to its hand-mixed Shakes lineup by blending juicy berries into Real Ice Cream Shakes to create a treat that screams summertime.
Why recent initiatives are refreshing the 3,600-unit brand for the long run.
Get ready for a new wave of flavor, as the much-anticipated Snow Cone Slushes arrived at Sonic Drive-In on Monday.
Sonic Drive-In, a longtime supporter of public school teachers through its philanthropic initiative Limeades for Learning, launched the third-annual #ThanksTeach social media campaign to recognize,
Sonic Drive-In is blending the classic all-American combination of creamy ice cream and decadent cookies into one delicious Shake.
If you’re fulfilling that unique need in your core target better than everyone else, everything else comes into place
Sonic Drive-In’s iconic and popular flavors like Cherry Limeade, Ocean Water and others are coming to grab-and-go products including Freezer Novelties in stores now, with Frozen Ice Pops, Gelatins,
The 3,587-unit chain's mobile-ahead technology is coming nationwide.
In a bold move on the first week of spring, Sonic Drive-In announced it is skipping the entire spring season and starting summer early by bringing back a summertime favorite—half-price Real Ice Cre
Sonic Drive-In is bringing the laughter with the launch of a new take on its iconic advertising campaign featuring comedic powerhouses Jane Krakowski and Ellie Kemper.
Sonic Drive-In revamped the traditional American cheeseburger with its new Sonic Signature Slingers, a first of its kind in fast food.
Sonic Corp. announced promotions of Claudia S. San Pedro to president and Corey R. Horsch to chief financial officer. Shareholders also elected S. Kirk Kinsell to the board of directors.
Sonic Drive-In is adding the twisted pretzel to its menu options for a limited time to provide more snacks for guests to satisfy their savory cravings.
Sonic Drive-In announced five new appointments to its officer ranks, including:
With today’s labor pool—not to mention profit margins—thinner than ever, operators are getting creative in building their workforce.
The 3,500-unit chain will continue to offer unique products at compelling price points.