industry headlines

Sonic Has New Deals to Save this Holiday Season

2017-11-27 Sonic Drive-In is easing holiday budgets this season by offering a variety of limited-time specials at great prices for guests to save on favorites.

Sonic’s Cheeseburgers Will be Half-Price on Tuesday

2017-11-20 In honor of the upcoming Thanksgiving holiday, Sonic Drive-In Chief Marketing Officer, Lori Abou Habib, is taking a bold stand and pardoning all turke...

Sonic Adds Holiday Mint Master Shake, Blast for Holidays

2017-11-07 Tis the season to celebrate and Sonic Drive-In is putting a spin on a traditional holiday classic with the Holiday Mint Master Shake and Master Blast.

Sonic Seeks More Differentiated Value Promotions

2017-10-17 Value bundling may work for some brands, but it hasn’t created loyal customers for Sonic.

SONIC Presents Yearly Awards at National Convention

2017-10-06 SONIC Drive-In, the nation’s largest chain of drive-in restaurants, presented 10 awards to franchisees and operators at the 2017 SONIC National Conven...

Sonic Addresses Recent Security Breach

2017-10-05 Sonic Drive-In is issuing information regarding a recent payment card breach. What Happened...

Sonic Security Breach Could Affect Millions

2017-09-27 Millions of credit and debit cards could be at risk thanks to an alleged security breach at Sonic Drive-In, according to KrebsOnSecurity.

Sonic's Offering New Carhop Classic Meal Deal for $2.99

2017-09-15 Sonic Drive-In’s new Carhop Classic meal deal delivers guests the classic tastes they love at an incredible value complete with a SONIC Cheeseburger a...

Sonic Launches New Iced Coffee Twists Nationwide

2017-09-01 Sonic Drive-In adds to their classic Iced Coffee lineup with the all new Iced Coffee Twists, featuring delicious flavor “twists” of Chocolate or Caram...