industry headlines

Sonic Adds Holiday Mint Master Shake, Blast for Holidays

2017-11-07 Tis the season to celebrate and Sonic Drive-In is putting a spin on a traditional holiday classic with the Holiday Mint Master Shake and Master Blast.

Sonic Seeks More Differentiated Value Promotions

2017-10-17 Value bundling may work for some brands, but it hasn’t created loyal customers for Sonic.

SONIC Presents Yearly Awards at National Convention

2017-10-06 SONIC Drive-In, the nation’s largest chain of drive-in restaurants, presented 10 awards to franchisees and operators at the 2017 SONIC National Conven...

Sonic Addresses Recent Security Breach

2017-10-05 Sonic Drive-In is issuing information regarding a recent payment card breach. What Happened...

Sonic Security Breach Could Affect Millions

2017-09-27 Millions of credit and debit cards could be at risk thanks to an alleged security breach at Sonic Drive-In, according to KrebsOnSecurity.

Sonic's Offering New Carhop Classic Meal Deal for $2.99

2017-09-15 Sonic Drive-In’s new Carhop Classic meal deal delivers guests the classic tastes they love at an incredible value complete with a SONIC Cheeseburger a...

Sonic Launches New Iced Coffee Twists Nationwide

2017-09-01 Sonic Drive-In adds to their classic Iced Coffee lineup with the all new Iced Coffee Twists, featuring delicious flavor “twists” of Chocolate or Caram...

Sonic's New Boneless Wings Invade '‘Wing Night in America’

2017-08-28 Back by popular demand, Sonic Drive-In is putting a full-flavored twist on its popular Boneless Wings lineup with interesting new flavors to give gues...

Sonic Reveals Final 12 for Dr Pepper Sonic Games

2017-08-24 For the last nine months, Sonic Drive-In has put thousands of drive-in crews from across the country through a series of trainings, quizzes, and chall...

Louisiana Sonics Raise $55K for Child Safety Seat Program

2017-08-21 Louisiana’s 147 Sonic restaurants, in partnership with University Medical Center New Orleans (UMC) and the Louisiana Passenger Safety Task Force, dona...