The 20-unit chain is protecting its brand values during expansion.
For more than 40 years, Soulman’s Bar-B-Que has been a mainstay in North Texas with the support of longtime loyalists, locals and travelers alike.
On Thursday, Soulman’s Bar-B-Que introduced the Boss Hog, a hefty sandwich, full of hickory-smoked ham, pulled pork, sausage, and bacon piled high on a Cheddar cheese jalapeno bun.“We at S
A bright future is ahead for North Texas–based Soulman’s Bar-B-Que. Its 40-plus-year brand is seeing booming growth surpassing 500 percent during the last eight years.