Chain: Surcheros Fresh Mex

Surcheros Begins New Year with Double Points Wednesdays

Twice the points, twice the perks! This January, Surcheros, a community favorite rooted in bold flavors with Southern hospitality, is kicking off the New Year by giving guests something to celebrate with Double Points Wednesdays. Every Wednesday in January, starting January 1, rewards members will earn double the points with every purchase.  “At Surcheros, our […]

Surcheros Targets 100 Units in Five Years

Surcheros, a community favorite rooted in bold flavors with Southern hospitality, is on a steady growth path as it builds on a successful 2024 with ambitious plans for the upcoming year. With a 29% revenue increase from 2023 to 2024, Surcheros is gaining momentum and attracting franchise interest due to its strong AUVs, cost-effective buildout […]

Surcheros to Give Away Small Queso on National Taco Day

Surcheros, a community favorite rooted in bold flavors with Southern hospitality, is getting cheesy in the most delicious way for National Taco Day. On Tuesday, October 1, 2024, Surcheros is treating all loyalty members to a Free Small Queso, making it the perfect complement to your favorite fresh and crave-able tacos.  “National Taco Day is on a Tuesday […]

Surcheros Announces Opening in Gray, Georgia

Surcheros, a community favorite rooted in bold flavors with Southern hospitality, announced the grand opening of its newest restaurant in Gray, Georgia. Join us on Tuesday, September 24, 2024, at 10:30 a.m. for a ribbon-cutting ceremony at our new location, 615 Landmark Pointe Blvd. To mark the grand opening, Surcheros will give Free Burritos for […]

Surcheros Announces NIL Deal with University of Georgia Wide Receiver Luke Bennett

 Surcheros, a community favorite rooted in bold flavors with Southern hospitality, is kicking off football season with a new teammate. The brand announced an NIL deal with University of Georgia Wide Receiver Luke Bennett. Starting August 26, 2024, Surcheros will be serving up two dishes in Bennett’s honor, including the Bennett Burrito and Queso “Luke’s […]

Surcheros Opening Georgia Location in Warner Robins

Surcheros, a community favorite rooted in bold flavors with Southern hospitality, is continuing to bring its Tex-Mex flavors across Georgia. The fast-casual brand is celebrating its newest location in Warner Robins with a grand opening on Tuesday, August 20, 2024. The new Surcheros, located at 1277 S. Houston Lake Rd, is the 28th Surcheros restaurant […]

Surcheros Inks Franchise Agreement in South Carolina

Surcheros, a community favorite rooted in bold flavors with Southern hospitality, announced its expansion into South Carolina. The fast-casual favorite plans to open four new locations in the Columbia area over the next four years, with the first restaurant in Forest Acres set to open in November 2024. This news follows Surcheros’ recent announcement to […]

Surcheros Starts 2024 with New Openings and Multi-Unit Deals

Surcheros closes out the first quarter of 2024 on a high note, as the company opened three new restaurants, signed new multi-unit deals and is poised to continue its rapid growth plans into the coming years. In Q1, the company continued expansion in existing markets and welcomed three new locations: two corporate owned and one […]

Surcheros Lands in St. Simons Island, Georgia

Surcheros is kicking off the new year with a new restaurant, and it’s landing in St. Simons Island, GA. The latest Surcheros is located at 2207 Demere Rd. St. Simons Island, GA 31522. A grand opening celebration is scheduled for Tuesday, January 9, 2024. The first 100 customers will receive Free Burritos for a Year. […]

Surcheros Fresh Mex Builds Leadership Team

Surcheros Fresh Mex is investing in seasoned talent as the premium Fresh Mex brand forges ahead with resilient growth plans. Led by Founder and CEO Luke Christian, Surcheros is poised for aggressive expansion as it develops its franchising program and taps into new markets throughout the Southeast. “Led by our accomplished executive team, we are amplifying […]