Chain: Sweetgreen
$200 Million Funding Round Values Sweetgreen at $1 Billion
Sweetgreen announced a $200 million financing round led by Fidelity Investments, one of the world’s largest asset management companies. JPMorgan acted as sole placement agent for this offering. This funding round values sweetgreen at over $1 billion. This round will bring total equity raised to approximately $365 million since inception and positions the company to […]
Sweetgreen Streamlines New iOS App Rewards
Sweetgreen, the destination for simple, seasonal, healthy food, announced the launch of their new iOS app Sweetgreen Rewards. The first of its kind in the healthy fast-casual space, the thoughtful app redefines the guest experience with seamless integration and single sign-on for mobile ordering, mobile payment, and a rewards program, all with a sleek interface. […]
Branding Lessons from Three Top Quick Serves
Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that illustrate seven core principles. Of the seven, […]
Starbucks and Other Brands Kick Off Hiring Initiative
The 100,000 Opportunities Initiative, a national coalition of leading U.S.-based companies committed to hiring at least 100,000 Opportunity Youth by 2018, welcomed additional partners—including Chipotle Mexican Grill, Domino’s, FedEx, Hyatt, Mars, Nordstrom, Pizza Hut, Prudential, Red Robin, Sweetgreen, and T-Mobile—to the collective effort to form the nation’s largest employer-led coalition committed to creating pathways to […]
Sweetgreen Expands to West Coast
D.C.-based fast casual Sweetgreen expands to Los Angeles, where two of the three founders grew up. The brand’s westward expansion begins with two new units in Los Angeles. The first is close to the farmers market in West Hollywood and the other is just steps from the ocean in Santa Monica “We couldn’t be happier […]
Sweetgreen Upgrades Spring Menu with Salmon
Sweetgreen has upped the ante on its premium salads with the addition of salmon. The Washington, D.C.–based fast casual will serve the new protein for nine weeks as part of its spring seasonal menu. “This, to me, is a game changer because there’s no one else doing what we’re doing with salmon,” says Michael Stebner, […]