Taco Bell

Yum! Brands Balances Demand of Value and Premium Guests

The company is solidifying itself ahead of a worrisome economic wave.

Taco Bell Opens a California Store Loaded with Charging Stations

ChargeNet Stations, an electric vehicle (EV) fast-charging station development and software company, in partnership with Taco Bell franchisee Diversified Restaurant Group (DRG), opened

Taco Bell's Nacho Fries Are Coming Back

Nacho Fries will stay on menus for an extended period.

Taco Bell’s Gravity-Defying Restaurant is the Future of Fast Food

Inside Taco Bell’s most ambitious prototype in brand history.

Taco Bell Enlists Pete Davidson to Issue Breakfast Apology

Taco Bell is here to acknowledge it might’ve taken innovation to unwelcomed heights with some of its past breakfast creations (looking at you, Naked Egg Taco and Waffle Taco). Perfectly in line...

Taco Bell Brings Back Subscription Program in Honor of National Taco Day

To celebrate National Taco Day, Taco Bell is firing up celebrations for the supreme holiday this year. Taco Bell is determined to make National Taco Day a month’s long celebration with the...

Will Taco Bell Bring Back its Double Decker Taco or Enchirito? It's Up to Fans

Following years of pleas and requests to bring back former menu items, Taco Bell is introducing a unique in-app voting experience that puts the power to decide in the palm of its most loyal fans for...

Yum! is 'Scanning Categories' for a Potential Acquisition

CFO Chris Turner mentioned the Mediterranean space as an 'interesting' prospect, and one that doesn't compete with the company's existing portfolio.

Taco Bell Begins Debuts Category-First Plant-Based Steak

Taco Bell and Beyond Meat announced the unveiling of a first-of-its kind, category-disrupting product: Beyond Carne Asada Steak. Completely new yet expectedly flavorful, this plant-based protein will...

Taco Bell’s Mexican Pizza is Back Early—for Rewards Members

Taco Bell’s Mexican Pizza is set to return to menus forever. From its initial spring return (after a two-year hiatus) to now its early fall debut accompanied with the premiere of Mexican Pizza: The...

Young people collaborating for Taco Bell's competition.

25 Groups Advance through Taco Bell's Young Entrepreneur Competition

Today, the Taco Bell Foundation is announcing the top 25 teams of ambitious changemakers who have been selected to move to the next round of the inaugural Ambition Accelerator. Young people are...

Taco Bell Brings Back Live Más Student Section with In-App Voting

For nearly a decade, Taco Bell has celebrated college football’s most important fans, the students, by creating the Live Más Student Section (LMSS) at the year’s biggest Bowl Games, Semifinals...

An exterior photo of Taco Bell's Defy prototype.

Taco Bell’s Defy is More than Just a Fast-Food Solution

Defy stands as a branding point that shines a light on Taco Bell as an innovator.

Taco Bell is Letting People Get Married in the Metaverse

Bells are ringing as Taco Bell offers the chance for couples around the U.S. to apply to win the brand’s first virtual legal and metaverse wedding package. The brand’s love and marriage offerings...