Chain: Taco Bell

As part of its ongoing efforts to further connect with its young-adult market, Taco Bell has entered into a multi-million dollar advertising and marketing deal with TNN’s parent company, Viacom.

As part of the latest leg of its $200 million “Think Outside the Bun” campaign, Taco Bell is offering a trip to Hollywood and $1500 in cash to the customer who spots a “spork” in space.

In-store Austin Powers in Goldmember beverage promotion offers Taco Bell consumers a chance to win $1 million.

$15 million sponsorship and advertising commitment leverages top-rated MTV programs and specials

Taco Bell views the partnership deal with ESPN’s X Games as another opportunity to reach its target market—young males with disposable income.

Combining Mexican-inspired flavors with classic “club” ingredients, Taco Bell debuted the Club Chalupa at participating stores nationwide for $1.99. The introduction of the product coincides with the company’s new “outside the bun” marketing initiative called the “Plug Club,” which offers Taco Bell lovers across America an opportunity to earn money through April 15

As fans and game players anxiously await the arrival of Xbox on November 15, Taco Bell today unveiled details of its promotional partnership with Microsoft“ to launch the future-generation video game system.

Taco Bell® Corp. announced its first
extensive in-program brand placement strategy in the original primetime television series
“Murder in Small Town X,” airing nationally on FOX this summer.

Tricon Global Restaurants, Inc. (NYSE: YUM)announce that FRANMAC, an association representing U.S. Taco Bell franchisees,
together with Tricon, will provide $60 million to Taco Bell franchisees.

Taco Bell and Paramount Pictures join to promote the live-action movie “Lara Croft: Tomb
Raider,” which opens in theaters nationwide on June 15, 2001.

Glen W. Bell Jr., founder of Taco Bell, will be inducted into the
National Junior Achievement Hall of Fame for his outstanding contributions to both free enterprise and society
during a ceremony at Boston’s Symphony Hall on April 26.

Microsoft Corp.
announced that Taco Bell Corp. has signed on as
the first promotional partner for the launch of the highly anticipated Microsoft® Xbox(TM) video game system.

Taco Bell® today announced the appointment of
Greg Creed as the chief marketing officer, adding to its senior leadership team.

Taco Bell is offering a free taco to everyone in the United
States if the core of the Mir space station hits a floating Taco Bell target placed in the South Pacific.

Taco Bell Corp. today reiterated that its restaurant taco shells are perfectly safe to eat, and are a different product than the supermarket taco shells recalled by Kraft and Safeway.

A possible genetically engineered substance deemed unfit for human consumption has been found in taco shells bearing the Taco Bell brand, according to The Washington Post.

Tricon Global Restaurants, Inc. announced July 18 the appointment of Emil Brolick, 52, as president, chief concept officer of its Taco Bell Corp. division.

pogo.com™, the leading independent provider of online games for the mass market, disclosed on Monday, July 17 details of a major online advertising campaign being conducted on the pogo.com service by Taco Bell.

Taco Bell announces its summer partnership with “Digimon: Digital Monsters,” the #1 Saturday morning Fox Kids Network show.

For several weeks this spring, full-page ads appeared in national publications announcing the “least expensive and most accessible Initial Public Offering in U.S. history.”