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At some of the nation’s top music festivals, aspiring lifestyle brands hustle to feed the masses—and to capture the benefits of connecting with a plugged-in, overwhelmingly Millennial crowd.
Ones to Watch: Torchy’s Tacos
This Austin, Texas, food truck–turned–brick-and-mortar chain serves high-quality, no-frills tacos.
Bitter, sour flavors help bring harmony to menu items.
Some Latin Love
Cuisine from South and Central America and the Caribbean provides plentiful menu opportunities.
Torchy's Tacos Celebrates Holidays with 'South Pole' LTO
Torchy’s Tacos, the popular taco shop, is known for their chef-inspired creations that elevate the standard taco.
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