Torchy's Tacos

Michael Rypka, who began his career as a fry cook at Popeyes, believes passion is the key to running a successful business.

At some of the nation’s top music festivals, aspiring lifestyle brands hustle to feed the masses—and to capture the benefits of connecting with a plugged-in, overwhelmingly Millennial crowd.

This Austin, Texas, food truck–turned–brick-and-mortar chain serves high-quality, no-frills tacos.

Bitter, sour flavors help bring harmony to menu items.