Chain: Überrito

Überrito Unveils 10-Inch Tacos for Limited Time

Sometimes bigger is better. At least with tacos. For the love of all things Fresh Mex, Überrito is at again, but this time with tacos that are the size of a pizza, folded in half. These massive 10-inch crunchy tacos are available now for a limited time at Überrito restaurants across Texas and South Carolina. […]

Überrito Fresh Mex Opens New Store Off Cypress Creek Parkway

Überrito Fresh Mex announced that its newest restaurant is officially open off Cypress Creek Parkway near the Champions Golf Club. Located at 5603 FM 1960 West, the new Überrito is open from 11:00 a.m. to 9:00 p.m. seven days a week for dine-in, take out and delivery. “We are thrilled to bring our fast casual […]

Überrito Now Open in Huntsville

Überrito Fresh Mex, dedicated to authentic Mexican scratch cooking, announced that its new restaurant in Huntsville is officially open in the Ravenwood Village Shopping Center in front of Target. Seasoned restaurant operators Jacob Chaney and Dylan Crutcher are excited to introduce Huntsville to an elevated fast casual Fresh-Mex experience.  “We are thrilled to bring our Fresh-Mex […]

Überrito Announces Plans to Open in San Antonio

Mexican fast-casual restaurant Überrito announced plans to open a new location in San Antonio later this summer. The location will be the first opening in the San Antonio market, expanding from five Houston-area restaurants and one Phoenix location. The restaurant, planned to open in late summer 2019, will be located at The Fiesta Trails Shopping […]

Uberrito Partners with Influencers to Launch New Health-Inspired Menu

Fast-casual restaurant Überrito launched its FlexMex menu for special diets and healthy lifestyles. The FlexMex menu features points-friendly, paleo, gluten-free, ketogenic, low-calorie, high-protein, vegetarian and vegan meals made with Überrito’s 40-plus fresh ingredients and toppings. Überrito partnered with three Instagram influencers to create customized recipes for points-friendly, paleo and gluten-free options. Recipes include: Jenni on WW’s (@jenni_on_ww) points-friendly salad: Grilled chicken, […]

Überrito Offering Free Food During Teacher Appreciation Week

In honor of National Teacher Day on Tuesday, May 8, Überrito locations will celebrate “Above and Beyond Educators“ by offering a free burrito, bowl, salad or nachos during regular store hours. The special promotion is open to all teachers, faculty and staff with a valid school ID, which must be presented to receive the offer. […]

Überrito Signs Deal to Open to Phoenix Sky Harbor International Airport

Growing fast-casual leader Überrito announced its agreement with SSP America to commercially develop and operate a new Überrito location at Phoenix Sky Harbor International Airport (PHX). Überrito’s agreement with SSP America supports the company’s plans for rapid national growth, and PHX will be the restaurant’s first airport terminal location. SSP America is a leading operator […]

Überrito Could Open 100 Franchise Locations in Texas

Überrito, a rapidly expanding leader in the fast casual Mexican food segment, announced that it has signed a Master Franchise Agreement that has the potential to bring more than 100 franchise locations throughout Texas. Ally Lakhpaty and SNL Franchise Development have signed a Master Franchise Agreement to develop locations across Houston, Austin, and San Antonio, […]

Überrito Launches Nationwide Franchising Program

Überrito announced Tuesday that it is ramping up its focus on franchising and is now offering franchise opportunities for the fast casual, build-your-own burrito concept nationwide. In its commitment to expansion to meet growing demand, the company recently brought on a new Chief Development Officer, Peter Ortiz, who is singularly focused on establishing Überrito as […]

Überrito Names Former FOCUS Exec New CDO

Überrito announced that Peter Ortiz joined the company as Chief Development Officer, where he is leading the effort to establish Überrito as the premier concept in the fast casual Mexican food segment. Ortiz’s hiring reflects the company’s commitment to national franchise development. The company operates five Houston-area locations and two Phoenix locations, which includes three […]

Überrito Opens Second Phoenix-Area Restaurant

Überrito announced the opening of its newest restaurant, located at 4325 E Indian School Road, Suite 150 in the Arcadia Gateway shopping center. The newest Arcadia location celebrates its grand opening on March 23. It joins the nearby Scottsdale location as the second Phoenix-area Überrito restaurant. On March 23, Überrito will kick off grand opening […]

Überrito to Open Second Phoenix-Area Location

Überrito announced the opening date for its second Phoenix-area location. Überrito’s newest Arcadia restaurant will hold its grand opening Thursday, March 23, 2017 and is located at 4325 East Indian School Road, Suite 150 in the Arcadia Gateway shopping center. The Arcadia restaurant will open as the second Arizona Überrito location. The nearby Scottsdale location […]

Überrito Opens New Houston Location

Überrito announced the opening of its latest Houston-area location in the Clear Lake area as part of its continued growth in the Houston area and the Southeast. The new restaurant, located at 700 Baybrook Mall, Suite F162, opened its doors August 8 and will celebrate opening week with $5 burritos and bowls. Now through September, […]

Texas-Based Überrito Upgrades Design, Menu in Houston Store

Überrito announced the opening of its fourth Houston, Texas, location as part of a continued rebranding campaign that includes an expanded menu, new interior design concepts, and markets beyond Houston. The new restaurant, located at 7705 Westheimer Road, will kick off grand opening festivities on Cinco de Mayo, Thursday, May 5 with tastings, $5 burritos […]