Chain: Wendy's

Wendy’s Announces Marketing Changes

Wendy’s International, Inc. announced July 18 that it is integrating its advertising group with its research, analysis and new product marketing departments.

Wendy’s Expands into Mexico

Wendy’s International, Inc. announced plans to open 100 Wendy’s Old Fashioned Hamburgers® restaurants in Mexico over the next decade.

‘Quick’ Up for Grabs

Established European quick-serve chain Quick is under scrutiny this week after its parent company, GTB, announced it will reduce or eliminate the restaurants from its portfolio.

Wendy’s Statement on Queens

On May 25 the Wendy’s restaurant in Flushing, Queens was struck with a senseless tragedy as two armed gunmen shot seven employees.

Wendy’s:Strong December, Fourth Quarter

Wendy’s International, Inc. announced January 13, 2000 that same-store sales at Wendy’s U.S. company restaurants increased nearly 7% in December and about 6.5% in the fourth quarter, ended January 2, 2000.

Wendy’s Appoints Schuessler CEO

Wendy’s International, Inc. announced March 17 that the board of directors has named John T. Schuessler as chief executive officer and president of the company, effective immediately.

Wendy’s Announces Promotion

Jeffrey V. Kent was recently promoted to vice president, applications development in the information technology department at Wendy’s International, Inc.