Chain: Wetzel's Pretzels

Wetzel’s Pretzels and Macy’s Union Square are offering customers the opportunity to fuel up with fresh-baked snacks as part of their retail therapy. Hot out of the oven, the dynamic duo opened two new Wetzel’s bakeries within Macy’s at the iconic Union Square. Integral to many other highly-trafficked, premier locations, like Disneyland, Universal City Walk […]

There’s a new twist in town. The nation’s snack leader, Wetzel’s Pretzels, is continuing to expand its innovative streetside bakery concept – Twisted by Wetzel’s – with a second California location opening this fall. Coming off the heels of the brand’s debut in La Habra earlier this year, Twisted by Wetzel’s is eager to open […]

Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, recently expanded its Michigan footprint with a new food truck rolling through Metro Detroit. Savoring this momentous opening for the brand, Alicia Powell is operating the mobile bakery as one of the brand’s distinguished ‘Access to Equity’ entrepreneurs.    Wetzel’s Pretzels’ Access to Equity program was created to improve inclusivity for […]

Wetzel’s Pretzels is making a splash this summer with its new refreshing Guava Mangonada drink, featuring the popular chili lime seasoning brand Tajín. Beginning today, this season’s most craveable drink is a handcrafted mango and guava slushie mixed with Tajín Fruity Chamoy Hot Sauce that is made with 100% natural chilies, lime juice, sea salt […]

Wetzel’s Pretzels are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s. Guests will enjoy convenient, twisty treats through an innovative bakery located next to the iconic retailer’s entrance to the Galleria mall. Wetzel’s has a packed pipeline for future growth in 2023, including opening a new […]

Wetzel’s Pretzels is expanding its South Florida presence with a new location at Dolphin Mall. The new bakery is situated at between the food court and Bass Pro Shop. Local pretzel-preneur, Claudia Roca, will be at the forefront of the opening as a South Florida-based franchisee. Wetzel’s joins more than 240 retail shops at Dolphin […]

Beloved snack category leader Wetzel’s Pretzels (Wetzel’s), is gearing up for its favorite holiday – National Pretzel Day – which is lovingly rebranded as National Wetzel Day on April 26. In honor of this momentous occasion, the iconic SoCal brand will offer one free, freshly baked Original Pretzel to each guest who visits a location […]

Wetzel’s Pretzels, (Wetzel’s) the innovative snacking leader, is putting its twist on two traditional Latin treats, launching the perfectly portable and delicious duo of Frozen Horchata and Choco Churro Bitz.  “Known for a history of new product development, we like to build upon our core offerings, providing elevated iterations that reflect the flavors of our […]

Wetzel’s Pretzels is expanding its Seattle area presence with a new bakery at Bellevue Square Mall. The bakery is located on the main level near the West Parking Garage Entrance, next to Anthropologie, Eddie Bauer and Happy Lemon. Wetzel’s joins over 200 retail shops at Bellevue Square’s premier shopping, dining and entertainment center, serving up […]

Wetzel’s Pretzels is upping the ante in Las Vegas with a new location at the Miracle Mile Shops at Planet Hollywood Resort & Casino. A legendary snacking staple, Wetzel’s demonstrates its brand power by establishing itself across the country’s most popular destinations, now including the Las Vegas Strip. Having previously opened at Disney Resorts, Universal […]