Chain: Wetzel's Pretzels

Wetzel’s Adds Cheesy Dog Bites to Permanent Menu

From idea to limited time offer introduced three months ago, Cheesy Dog Bites have cultivated fans from the Wetz Coast to the East Coast. Dog Bites love has been so strong across the brand’s more than 340 locations and on social media, that guests will be pleased to know Cheesy Dog Bites are now a […]

Wetzel’s Pretzels Targets Texas for Growth

Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s Vice President of Franchise Development, Doug Flaig, […]

Wetzel’s Pretzels Unveils Seattle-Area Development Focus

Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s Vice President of Franchise Development, Doug Flaig, […]

Wetzel’s Pretzels Plans Atlanta Expansion

Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building on that fan passion and the brand’s ability to cultivate fanatics from coast to coast, Wetzel’s Pretzel’s director of franchise development, Frank Gonzales, will […]

Wetzel’s Pretzels Opens First China Location

Wetzel’s Pretzels announced it has opened its first location in China, six months after signing a deal to enter the country. The location is the first of three Wetzel’s Pretzels which are slated to open this summer, and one of the fifty the brand has in the development pipeline for China. Wetzel’s Pretzel’s first store […]

Wetzel’s Pretzels to Bring 50 Restaurants to China

From a single pretzel shop to more than 340 locations throughout the country Wetzel’s Pretzels is a brand that resonates with consumers wherever it serves up its signature scratch-made pretzels or fresh lemonade. On Friday, the brand announced that it will soon be offerings its iconic West Coast pretzel to residents and travelers in China, […]

Wetzel’s Pretzels Grows Sales, Unit Count in 2017

Wetzel’s Pretzels announced highlights and financial results for its fiscal year 2017 along with its outlook for fiscal year 2018. With more than 340 locations now open, the brands’ aggressive growth across traditional and non-traditional units as well as various partnerships with established retail centers ensure a robust new store opening pipeline for 2018, as […]

Wetzel’s Launches Pumpkin Spice Bitz Flavor

Fall has never tasted so sweet thanks to Wetzel’s Pretzel’s newest limited time offering, Pumpkin Spice Bitz, available at Wetzel’s Pretzels across the country beginning September 18. Pumpkin Spice Bitz begin the same way every pretzel at Wetzel’s Pretzels does, made from scratch with simple ingredients in each Wetzel’s location throughout the day. After the […]

Wetzel’s Continues Walmart Expansion in Phoenix-Area

Wetzel’s Pretzels, an innovator in the fresh-baked pretzel category, announced Friday the successful opening of its most recent nontraditional location, at the Walmart Supercenter in Queens Creek, Arizona, just outside of Phoenix. The new Queens Creek Wetzel’s Pretzels marks one of the 11 Walmart locations the brand will open this year. “We continue to find […]

Wetzel’s Pretzels Opens First Staten Island Location

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced the grand opening of its first Staten Island location at the Staten Island Mall, located at 2655 Richmond Avenue, on the second floor near JCPenney. This opening marks the 14th Wetzel’s Pretzels store for company franchise partner, Ricky Alam, who operates locations in California and […]

Wetzel’s Giving Away Pretzels on National Pretzel Day

In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh pretzels, will host its third annual “National Wetzel Day” celebration by offering a free Original Pretzel to every Wetzel’s customer. To be part of the “family reunion,” guests can simply visit one of the 300 Wetzel’s Pretzels […]

Wetzel’s Pretzels Debuts at Indian Wells Tennis Garden

Wetzel’s Pretzels announced that beginning this week, visitors to the Indian Wells Tennis Garden will be served up from-scratch Wetzel’s Pretzels, Bitz and Wetzel Dogs, as the company has opened its newest location at the legendary tennis complex, located in Southern California. In partnership with Levy, known as one of the fastest growing and most […]

Wetzel’s Pretzels Reports 12th Straight Quarter of Growth

Wetzel’s Pretzels announced highlights and financial results for its fiscal year 2016 along with its outlook for fiscal year 2017. With more than 300 locations now open, the company’s recent addition of various multi-unit franchise partners ensures a robust 2017 expansion, with store count expected to surpass 320 by the end of the year. 2016 […]

Wetzel’s Pretzels Honors Top Franchise Partners

Wetzel’s Pretzels recently recognized its top franchise partners for their efforts and dedication in growing the Wetzel’s Pretzels brand through innovation and exemplary operations. These franchisees and specific awards included: Innovators of the Year—Chuck and Martha Garcera, who helped to create Pizza Bitz, which have become one of the most successful product launches in company […]

Wetzel’s Pretzels Launches New State-of-the-Art App

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, unveiled its new state-of-the-art mobile app, available for iOS and Android users and valid at Wetzel’s Pretzels locations throughout the U.S. The Wetzel’s Pretzels’ app enables guests to utilize mobile pay, earn free pretzels, locate their nearest Wetzel’s Pretzels and even send some pretzel love to […]

Wetzel’s Pretzels Opens in Mall of America and NYC

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced store openings at two iconic locations, Minnesota-based Mall of America and Manhattan’s Fulton Center.  Both locations will offer Wetzel’s full menu of signature hot and fresh items, including Original Pretzels, Wetzel Bitz, and Wetzel Dogs, along with customer-favorite fresh and frozen lemonades. One of the […]

Wetzel’s Pretzels Signs 75-Unit Deal for Saudi Arabia

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced it has partnered with the Fawaz Alhokair Group, one of the Middle East’s largest and most influential retail, real estate, and development companies, to bring hot and fresh Wetzel’s Pretzels to the region. Fawaz Alhokair Group is one of the leading groups of companies in […]

Wetzel’s Pretzels Plans to Hit 300 Stores in 2016

Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, announced highlights and financial results for its fiscal year ending December 27, 2015, along with its outlook for fiscal year 2016. With a variety of multiunit agreements in place and the opening of the company’s first Manhattan location, Wetzel’s Pretzels will push its domestic store count […]

Little Bite, Big Flavor: Wetzel’s Pretzels to Roll Out Pizza Bitz

Wetzel’s Pretzels announced the introduction of Pizza Bitz. Available September 8 through November 8, Pizza Bitz begin with dough made from scratch throughout the day in each Wetzel’s location. After the pretzel dough is rolled out by hand, Bitz are cut and topped with cheese and a pepperoni before being baked to a golden brown. […]

Free Pretzel For Those Named Wetzel

In honor of National Pretzel Day on April 26, Wetzel's Pretzels will host its first ever "National Wetzel Day," with free pretzels offered to those with the last name Wetzel. Not a Wetzel? Not a problem. Customers can become one—temporarily. Guests can simply visit their local Wetzel's Pretzels and say "My name is (guests' first […]