In honor of National Pretzel Day on April 26, Wetzel's Pretzels will host its first ever "National Wetzel Day," with free pretzels offered to those with the last name Wetzel. Not a Wetzel? Not a problem. Customers can become one—temporarily. Guests can simply visit their local Wetzel's Pretzels and say "My name is (guests' first […]
Wetzel’s Pretzels announced the upcoming opening of its first location in Brazil. This Wetzel’s is scheduled to open toward the end of July at the Shopping Vila Velha Mall, a new shopping center in Vitória, one of Brazil’s most populated cities. To launch Wetzel’s first location in Brazil, the company partnered with master franchisee Richard […]
Wetzel’s Pretzels has introduced bite-sized versions of its Wetzel Dogs, available now through August 31. Wetzel Dog Bites combine cooked 100 percent all beef mini hot dogs, wrapped with pretzel dough, then baked. “Mini Wetzel Dogs are a combination of two of our most successful and craveable products, the Wetzel Dog and Wetzel Bitz,” says […]
When the popular CBS show Survivor launched its 26th season on February 13th, Sherri Biethman gave Wetzel’s Pretzels fans and Idaho residents a reason to cheer. Biethman, a Boise resident and owner of two local Wetzel’s Pretzels, is a competitor on this season’s Survivor: Caramoan, “Fans vs. Favorites.” Biethman, who is part of the “Gota” […]
Wetzel’s Pretzels and DTT Surveillance entered into an agreement this month naming DTT as the preferred surveillance and loss prevention vendor for the brand. DTT has completed a number of installations to date and continues to install new franchise locations daily. A nationwide rollout to all of Wetzel’s markets is ongoing with DTT. According to […]
Santa Monica Place to feature Dining Deck with Fatburger, Pinches Tacos, Wetzel’s Pretzels, and more.
The company’s first multi-brand stores with Hot Dog on a Stick opened.
Celebrating more than 5 successful years in business, Wetzel’s Pretzels is continuing its expansion outside the U.S.