The chicken sandwich is mixing in the high single digits, more than two times what the fast casual saw in market tests.
How much price is too much for customers? New data offers an answer.
It’s been an up-and-down year, as usual, for one of the sector’s hottest commodities.
The menu innovation was tested in May and checked all the boxes, including a 4 percent sales mix and a boosted lunch daypart.
Supply chain issues. Labor woes. Inflation. The quick-service world continues facing some undeniable headwinds, but the impressive results and ambitious growth plans of industry power players suggest quick serves are poised to become an even bigger part of daily life.