Wingstop's Unit Economics Keep Moving Upward
The chicken sandwich is mixing in the high single digits, more than two times what the fast casual saw in market tests.
Wingstop
Wingstop to Give Away Chicken Sandwiches for a Year in New York City
The rapidly-expanding flavor brand with nine restaurants across Manhattan alone – announced can't-miss giveaways at several locations across the New York City area today. The first 50 fans at...
Wingstop's Chicken Sandwich Returns to Menu
The Wingstop Chicken Sandwich is back and fans can rest assured there is plenty to go around.
Over the past few weeks, The chain has been hard at work with supplier partners scaling the level of...
What is the Inflationary Tipping Point for Fast Food?
How much price is too much for customers? New data offers an answer.
Wingstop Names Craig Sherwood SVP of U.S. Development
Wingstop announced the appointment of Craig Sherwood as its SVP of U.S. Development. Craig will lead domestic development and focus on executing Wingstop's domestic development playbook through new...
Chicken Wing Prices Take Restaurants on Another Wild Ride
It’s been an up-and-down year, as usual, for one of the sector’s hottest commodities.
Wingstop's Chicken Sandwich Sells Out in Matter of Days
Wingstop entered the chicken sandwich scene last week, offering their sandwich in the brand’s 12 bold and distinct flavors. Wingstop quickly revealed that consumers have been constrained to a...
Wingstop Launches Chicken Sandwich Nationwide
The menu innovation was tested in May and checked all the boxes, including a 4 percent sales mix and a boosted lunch daypart.
Is a Golden Era of Fast Food Upon Us?
Supply chain issues. Labor woes. Inflation. The quick-service world continues facing some undeniable headwinds, but the impressive results and ambitious growth plans of industry power players suggest quick serves are poised to become an even bigger part of daily life.
Wingstop Reveals Comprehensive Plan to Curb Sluggish Sales
The 1,858-unit fast casual is leaning into value, and key menu innovation is prepared to go national in September.