Chain: Yum! Brands

Yum! Donates $80 Million to WFP

The Clinton Global Initiative announced today that the company will donate to the World Food Programme to provide 200 million meals for children abroad.

Bites Out of the Bottom Line

Between 2006 and 2007 the checks written to CEOs in every industry super-sized. The median compensation for leaders of S&P 500 companies rose 23.57 percent, according to a study by The Corporate Library, a corporate data research firm. But now, as the cost of everything from beef to buns continues to rise while consumers hold […]

KFC Enters Basketball Partnership

As part of the marketing initiative, KFC will launch a “Taste the Game” campaign, which will include a new box meal to coincide with the 2008 NBA Playoffs.