Competition | December 2015 | By Barney Wolf

The Top Stories of 2015

The biggest news of the year in the quick-service and fast-casual industries.
Top QSR stories in 2015 include Chipotle e coli scare and supply chain challenges.
Chipotle struggled with supply chain problems in 2015, including an E. coli outbreak and a pork shortage after a supplier violated its standards. image used with permission.

As we put the finishing touches on 2015, a look back reveals a year full of major stories and trends throughout the limited-service restaurant industry.

Although it is often difficult to pare a year’s worth of developments in culinary, financial, and operational categories, these 10 rise to the top, in no particular order.

Labor comes front and center

From states and cities setting higher minimum wages to federal agencies implementing new regulations, labor issues made a huge impact on the restaurant industry this year.

Several cities are boosting minimum wages to $15 an hour, while New York state plans to hike wages for quick-service restaurant chains to that level over the next six years—a move the National Restaurant Association calls “arbitrary, capricious, and contrary to law.”

Meanwhile, fast-food workers in dozens of cities once again took to the streets in October to rally for a $15 wage.

And this summer, the National Labor Relations Board voted 3–2 to make it easier for unions to bargain on behalf of workers at franchises of large companies, which would affect many quick-service restaurants.

Shake Shack rocks the market

While drought conditions eased in cattle-ranching areas like the Plains states, California suffered a shortage of rain for the fourth straight year.

This was a big year for limited-service restaurants going public, led by the wild reception of Shake Shack, the fast-casual burger chain created by Danny Meyer’s Union Square Hospitality Group. The burger brand’s January initial public offering raised $112.3 million. At one point this spring, the stock had gained over 300 percent, but has since dropped to about half its peak price; at press it stood around $44.

Nearly overshadowed this year were stock offerings by Bojangles’, which raised $147.3 million, and Wingstop, the first Roark Capital Partners–backed restaurant company to go public; it raised $110 million.

Meanwhile, a number of acquisitions made news. An affiliate of Chicago restaurateur Larry Levy purchased Del Taco for about $500 million, while Jolibee Foods paid $100 million for a 40 percent stake in Smashburger.

Delivery booms

Consumers are used to buying products online and having them delivered, so it’s no surprise that more restaurants, including big guys McDonald’s, Taco Bell, Chipotle, and Starbucks, began launching or testing delivery service.

Unlike pizza and sub shops that use their own drivers, many limited-service players are teaming with delivery services such as Postmates and DoorDash to get burgers and burritos to your door.

“It’s all about people wanting more and more convenience,” says foodservice strategist Dennis Lombardi.

But operators still want to have control. California’s In-N-Out Burger sued DoorDash to stop using the chain’s logo in its marketing, questioning the service’s ability to preserve the food’s quality.

McDonald’s finally finds footing

After two years of slumping same-store sales, McDonald’s in October reported a quarterly increase, news that was received well by investors who pushed the company’s stock to a record high.

The results came in the wake of numerous changes, including launching all-day breakfast, streamlining the menu, changing the organizational structure, and naming Steve Easterbrook as the new chief executive.

The positive sales results “marked an important step in the company’s global turnaround,” the CEO said in an October statement accompanying the third-quarter report.

Subway stumbles

Subway’s year began on a sour note, as 2014 systemwide sales slumped $800 million despite adding 778 stores. This allowed Starbucks to surge past the sandwich chain as the new No. 2 brand in the annual QSR 50.

The franchisor then endured a public-relations nightmare, as its long-time pitchman, Jared Fogle, was arrested—and later sentenced to more than 15 years in prison—on a range of sex charges involving children.

And in September, founder Fred DeLuca, who started the company a half century ago, died at age 67 from complications with leukemia. His sister, Suzanne Greco, was named president in June to run day-to-day operations.

The menu clean-up begins

Operators across the limited-service restaurant industry decided clean foods are in. From phasing out additives to using cage-free eggs, restaurants are moving toward real, healthier, and more humane ingredients.

Panera Bread, Papa John’s, Pizza Hut, Taco Bell, and others are removing dozens of “artificial” ingredients and additives from their menus. Others, including giants McDonald’s and Subway, are phasing out antibiotics in many meats.

For Noodles & Co., the decision to move to antibiotic-free meat options and removing artificial colors, flavors, preservatives, and sweeteners “underscores our commitment to food quality and transparency,” chairman and CEO Kevin Reddy said in a statement.


Add new comment