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Though the majority of units at each benchmark chain has at least "pleasant" service, there is plenty of room to grow in the customer experience.
| Very Friendly | Pleasant | Average | Lackadaisical / Mechanical | Rude | |||||||
Chain | Total Units | Count | Percent | Count | Percent | Count | Percent | Count | Percent | Count | Percent |
| Wendy's | 318 | 97 | 30.5% | 127 | 39.9% | 72 | 22.6% | 19 | 6% | 3 | 0.9% |
| Taco Bell | 307 | 136 | 44.3% | 109 | 35.5% | 54 | 17.6% | 3 | 1% | 5 | 1.6% |
| McDonald's | 362 | 100 | 27.6% | 165 | 45.6% | 73 | 20.2% | 22 | 6.1% | 2 | 0.6% |
| Krystal | 203 | 66 | 32.5% | 78 | 38.4% | 43 | 21.2% | 15 | 7.4% | 1 | 0.5% |
| Chick-fil-A | 303 | 174 | 57.4% | 106 | 35% | 17 | 5.6% | 4 | 1.3% | 2 | 0.7% |
| Burger King | 318 | 87 | 27.4% | 109 | 34.3% | 95 | 29.9% | 18 | 5.7% | 9 | 2.8% |
| Bojangles' | 242 | 117 | 48.3% | 73 | 30.2% | 35 | 14.5% | 16 | 6.6% | 1 | 0.4% |
| Summary | 2,053 | 777 | 37.80% | 767 | 389 | 18.90% | 97 | 4.70% | 23 | 1.10% | |
