2012 Drive-Thru Study: Order Accuracy without OCB

Wendy’s, Krystal, and Bojangles’ all boast stronger accuracy rates at units with no order confirmation board.

		Accurate		Not Accurate
Chain	Total Units	Count	Percent	Count	Percent
Wendy's	38	37	97.4%	1	2.6%
Krystal	98	88	89.8%	10	10.2%
Taco Bell	149	135	90.6%	14	9.4%
Bojangles'	175	151	86.3%	24	13.7%
Chick-fil-A	266	244	91.7%	22	8.3%
Summary	726	655	90.20%	71	9.80%

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Drive-Thru Benchmarks

• Average Service Time
• Order Accuracy with OCB
• Order Accuracy without OCB
• Impact of Pre-Sell Menu
  on Timing
• Favorable Exterior
• Visibility of Dumpsters

• Cleanliness of Menuboard
• Condition of Landscaping
• Customer Service
• Service Attributes
• Order Confirmation Board
  In Place
• Speaker Clarity