This year’s Growth 40 once again includes insights from Port Washington, New York–based The NPD Group, one of the world’s leading foodservice market research firms. The Growth 40 uses historical information from NPD’s CREST reports, which track consumer usage at foodservice outlets, as well as a population forecast from California-based Applied Geographic Solutions (AGS) to produce the QSR Traffic Growth Forecast statistic. While NPD Group forecasts just a 4 percent rise in the number of people visiting quick serves in the U.S. between 2013 and 2018, traffic projections for all members of the Growth 40 list—segmented as 10 large markets (more than 3 million residents), 15 medium (1–3 million), and 15 small (fewer than 1 million)—surpass that mark.
Click row headers to re-sort the chart.
|Market Ranking||Designated Market Areas (DMA)||Census Division||QSR TRAFFIC GROWTH FORECAST 2013–2018||QSR Units||Unit Density (Units per 100k population)||2013 Population||Projected 2018 Population||Population Percent Change|
|1||Palm Springs, CA||West||16%||442||100.3||443,470||492,319||11%|
|2||Yuma–El Centro, AZ–CA||West||15%||294||76.4||383,637||412,179||7%|
|9||Santa Barbara–Santa Maria–San Luis Obispo, CA||West||11%||866||122.2||703,599||730,121||4%|
|10||Rochester–Mason City–Austin, MN–IA||Central||10%||320||86.4||368,553||374,430||2%|
Methodology: The QSR Traffic Growth Forecast is based on historical CREST performance, as well as forecasted population growth for each market, and represents growth in number of people visiting quick-service restaurants. The NPD Group modeled the historic data to produce a regression line (i.e., a general trajectory) of eating behavior, and then applied forecasted population numbers obtained from AGS (Applied Geographic Solutions, Cambria, California).
About The NPD Group
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
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