Quick Serve. Fast Casual. Limited Service.
Find it all among the marketing solutions of QSR.
QSR® as a magazine and leader of an industry segment encompasses far more than simply traditional fast-food brands. Viewed more broadly, the quick-service segment is about limited-service restaurants, and QSR is the authoritative voice of limited service in all its forms, from fast food to fast casual to snack and beverage concepts and all points in between.
What’s more, QSR is always on the cutting edge of limited-service growth. Case in point: we have identified and provide heavy coverage of a new segment we call Fast Casual 2.0 that will change the industry as much as legacy fast-casual brands did.
And they won’t do it by following the traditional rules. Fast Casual 2.0 brands tend to be more chef-driven, with a focus on an overall experience rather than just the value of what they offer—and that generally includes an enhanced beverage program with beer and wine. Growth strategies are tempered, with new-unit expansion and profits becoming secondary ambitions to other long-term goals like community development and an investment in suppliers and vendors.
You can count on QSR to stay on top of trends in Fast Casual 2.0—and all the forms the limited-service restaurant industry takes.
“While there are many avenues for staying abreast of the restaurant industry, QSR magazine is unique in its focus on this all-important segment. My ability to stay current with news and trends wouldn’t be the same without it.”
Chief Executive Officer
Firehouse of America, LLC