The 2017 Growth 40 - Medium Markets


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    DMA 2016 Population 2021 Population Projected Projected Population Percent Change Total Restaurants Open* QSRs open* Total Restaurants per 100,000 population* QSRs per 100,000 Population* Forecasted QSR Traffic Growth 2016–2021 score
    Fresno-Visalia, CA 2,075,825 2,163,620 4.2% 3,150 1,940 151.75 89.66 16% 25
    Minneapolis-St. Paul, MN 4,674,022 4,861,062 4.0% 7,499 4,320 160.44 88.87 5% 15
    Grand Rapids-Kalamazoo-Battle Creek, MI 2,095,837 2,125,067 1.4% 3,379 2,101 161.22 98.87 2% 5
    Harrisburg-Lancaster-Lebanon-York, PA 2,049,799 2,080,637 1.5% 3,385 1,932 165.14 92.86 5% 14
    Milwaukee, WI 2,298,112 2,318,534 0.9% 3,827 2,052 166.53 88.50 1% 15
    Salt Lake City, UT 3,144,214 3,393,809 7.9% 5,261 3,185 167.32 93.85 11% 13
    Birmingham-Anniston-Tuscaloosa, AL 1,944,526 1,967,166 1.2% 3,406 1,937 175.16 98.47 3% 7
    Raleigh-Durham, NC 3,057,120 3,301,516 8.0% 5,401 3,047 176.67 92.29 11% 14
    St. Louis, MO 3,156,987 3,191,375 1.1% 5,781 3,230 183.12 101.21 3% 4
    Baltimore, MD 3,034,720 3,170,732 4.5% 5,631 3,143 185.55 99.13 10% 10
    Tampa-St. Petersburg-Sarasota, FL 4,535,489 4,837,404 6.7% 8,434 4,330 185.96 89.51 11% 18
    Austin, TX 2,234,284 2,516,346 12.6% 4,198 2,403 187.89 95.50 19% 14
    Orlando-Daytona Beach-Melbourne, FL 3,928,374 4,258,496 8.4% 7,549 3,950 192.17 92.76 9% 11
    West Palm Beach-Ft. Pierce, FL 2,030,920 2,181,592 7.4% 3,974 2,003 195.67 91.81 3% 7
    Miami-Ft. Lauderdale, FL 4,630,713 4,947,540 6.8% 9,421 4,393 203.45 88.79 2% 10

    *As of March 31, 2016

    METHODOLOGY: Market size is based on population, wherein each size designation makes up roughly a third of the total U.S. population. The Score is a proprietary metric from The NPD Group that is the measure of market opportunity. It takes into account the quick-service restaurant density in a market, as well as the difference between traffic and population growth. A high score could be driven by a large difference between population and traffic growth and/or a low quick-service restaurant density.


    About The NPD Group

    The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.