The 2017 Growth 40 - Small Markets

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    DMA 2016 Population 2021 Population Projected Projected Population Percent Change Total Restaurants Open* QSRs open* Total Restaurants per 100,000 population* QSRs per 100,000 Population* Forecasted QSR Traffic Growth 2016–2021 score
    Minot-Bismarck-Dickinson, ND 428,638 521,214 21.6% 745 368 173.81 70.60 24% 34
    Monroe, LA-El Dorado, AR 528,968 535,621 1.3% 751 429 141.97 80.09 8% 30
    Binghamton, NY 399,512 394,222 -1.3% 703 333 175.96 84.47 3% 23
    Sioux Falls-Mitchell, SD 679,923 726,225 6.8% 1,181 629 173.70 86.61 13% 23
    Greenville-New Bern-Washington, NC 881,092 927,755 5.3% 1,458 823 165.48 88.71 13% 22
    La Crosse-Eau Claire, WI 551,715 563,203 2.1% 1,038 490 188.14 87.00 8% 22
    Duluth, MN-Superior, WI 450,425 458,356 1.8% 769 353 170.73 77.01 -2% 22
    Augusta, GA 776,408 803,503 3.5% 1,219 651 157.01 81.02 3% 21
    Ft. Myers-Naples, FL 1,305,224 1,397,699 7.1% 2,532 1,238 193.99 88.57 13% 21
    Columbia-Jefferson City, MO 531,068 544,029 2.4% 875 453 164.76 83.27 3% 20
    Baton Rouge, LA 973,733 1,007,744 3.5% 1,581 887 162.36 88.02 7% 19
    Harlingen-Weslaco-Brownsville-McAllen, TX 1,325,911 1,379,195 4.0% 2,140 1,180 161.40 85.56 4% 18
    Cedar Rapids-Waterloo-Dubuque, IA 952,737 977,521 2.6% 1,583 852 166.15 87.16 4% 17
    Columbia, SC 1,134,508 1,193,549 5.2% 1,960 1,036 172.76 86.80 6% 17
    Idaho Falls-Pocatello, ID 383,801 403,531 5.1% 681 362 177.44 89.71 8% 16

    *As of March 31, 2016

    METHODOLOGY: Market size is based on population, wherein each size designation makes up roughly a third of the total U.S. population. The Score is a proprietary metric from The NPD Group that is the measure of market opportunity. It takes into account the quick-service restaurant density in a market, as well as the difference between traffic and population growth. A high score could be driven by a large difference between population and traffic growth and/or a low quick-service restaurant density.

    About The NPD Group

    The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.