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    5 Things You Need to Know About Gen Z

  • Gen Z is now the largest age demographic in the United States. While they may be young, relationships and brand affinity formed during this time can build loyal relationships down the road. Unlike the generations before them, members of Gen Z are digital natives, leading them to have different expectations when it comes to the restaurant experience. What do you need to know to appeal to this younger group, and how do they differ from the generations that came before them?