Get There Faster With Checkers and Rally’s: Multi-unit franchisees achieve their financial and growth goals faster with Checkers and Rally’s.
With more than 870 locations across the U.S., Checkers and Rally’s is one of the few large quick-service brands that still has top-tier market availability in 2018, and it is poised to expand rapidly. In fact, the company has been actively progressing towards its growth goal of 1,200 restaurants by 2020. “We still have room to grow in all major U.S. markets,” says Jennifer Durham, chief development officer at Checkers and Rally’s.
Checkers and Rally’s has a brand that stands out, and it goes beyond the signature black, white, and red diner-style decor that all locations share. The company successfully completed its seventh year of consecutive same-store sales growth, has a strong, industry-leading return on investment, and was named a 2016 and 2017 Best Franchise Deal by QSR Magazine. “For over 30 years, we have focused on bold and flavorful food, amazing value for our guests, and restaurant profitability,” Durham says. “Our uniqueness only starts with iconic buildings. We differentiate ourselves by specializing on a successful drive-thru concept, catering to late night business, and executing a nimble, metrics-driven management style that improves restaurant profitability by developing efficiencies across the business.”
Potential franchisees must meet several criteria for consideration. “We are looking for both individuals with prior restaurant experience—preferably multi-unit franchising experience—and those who are seeking a financial investment with an operating partner,” Durham says. Franchisees must have a minimum net worth of $750,000 and a minimum of $250,000 in liquid assets.
Franchise ownership begins with a mutual discovery process between Checkers and Rally’s and qualified franchise candidates. “We begin the process with a due diligence phase, which includes the presentation of our Franchise Disclosure Document, completion of the franchise application, and substantiation of financials, as well as submission of the business plan,” Durham says. “This process allows us to each explore the potential for a good fit.” The qualification culminates with Candidate Day at the Checkers and Rally’s Restaurant Support Center in Tampa, Florida, where potential franchisees meet the corporate team. Afterward, the company works together with the new franchisees to find strong sites and to build their new restaurants.
The process of developing a new location can take anywhere from six to 12 months, depending on the restaurant format selected. Checkers and Rally’s recently introduced a redesigned modular drive-thru restaurant format. The modular building is quicker to develop, and the building cost starts at $279,900. The restaurants can fit on less than half an acre. Each new franchisee is assigned a real estate manager and a construction manager to help source sites and efficiently build the best possible location.
The ongoing support provided is also extensive. The new franchisee’s team receives four weeks of personalized in-restaurant training, as well as supplemental field comprehensive franchise training. The corporate field marketing team gives specialized support for six months surrounding the opening of each restaurant, and afterward, franchisees have the help of an assigned franchise business consultant.
Seventy percent of Checkers and Rally’s restaurants are franchised, and 30 percent are company-owned. “We are aligned with our franchisees because we actively operate over 250 restaurants every day,” says Durham. “Our focus on profitability and our franchisee relationship means we see things exactly the way our franchisees do.”
For more information about franchising opportunities with Checkers and Rally’s, visit www.Checkers.com
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