In this dynamic and very competitive industry, one quick-service restaurant company has been cultivating a difference approach since the very beginning. As the company behind the high-quality quick-service brands, Carl's Jr.® and Hardee's®, CKE Restaurants, Inc. (CKE) has been driving steady franchise growth with an unwavering focus on quality, service, cleanliness, and product innovation since before it was common for fast-food chains to advertise food or service quality. With more than 3,110 locations in 42 states and 14 countries, CKE is a trusted, time-tested leader in the industry---something you'll quickly realize when visiting one of its restaurants.
Carl's Jr.® and Hardee's®, CKE's flagship brands, have been satisfying the tastes of hungry young eaters for decades, ever improving their products and services along the way. Today both brands offer lines of big, juicy, high-quality Black Angus beef hamburgers that have quickly come to be recognized as the best available in the industry. With The Six Dollar Burger® product line at Carl's Jr.® and the Thickburger® product line at Hardee's®. CKE raised the bar on the competition and will always continue to do so.
Carl's Jr.® -Best In The West
Born out of a pioneering spirit, Carl's Jr.® came of age in the Southern California of the 50s and 60s, and has been leading the charge for quality, service, product innovation, and general burger dominance ever since. Along the way, it has set a series of "industry first," from self-serve beverage bars to partial dining room service for guests. In 2001, Carl's Jr.® made its strongest move to the top of the burger ladder with the introduction of The Six Dollar Burger® and its line of premium sit-down restaurant-quality burgers. Since then Carl's Jr.® has continued to surprise and delight its customers with burger innovations like the Pastrami Burger™ and the Portobello Mushroom Six Dollar Burger™. Available in a total of six craveable varieties, quick-service has gone premium with The Six Dollar Burger® product line. These gourmet burgers are deliciously complemented by the chain's already famous Hand-Scooped Ice Cream Shakes & Malts™ products.
Hardee's®-Top In The East And Midwest
Hardee's® has been serving up quick, quality meals for people on the go since the 1960s. It was originally developed to offer better, higher quality "charcobroiled" burgers, and it has been innovating ever since. Along the way, the brand has developed a reputation for delicious, industry-leading homestyle breakfasts, primarily built around its Made from Scratch™ buttermilk biscuits. As with sister-chain Carl's Jr.®, the menu also includes other delectable favorites like Hand-Scooped Ice Cream Shakes & Malts™.
Picking up in the eastern half of the U.S., Hardee's® has its own line of big, juicy, high-quality Black Angus beef Thickburger® products. Available in three decadent sizes, Hardee's® continues to reinforce its legacy as the place to go for bigger, juicier, charbroiled burgers.
A Big, Juicy Opportunity
CKE Restaurants, Inc. and its flagship Carl's Jr.® and Hardee's® brands are growing with an emphasis on franchise support, innovative business systems and sheer dominance of the quick-service burger segment. With a focus on quality products and services, and a taste for edgy, memorable ads, the CKE brands are, and will continue to be, leaders in the industry.
For more information about franchising opportunities with CKE Restaurants, visit www.CKEfranchise.com.