Del Taco

Del Taco Offers Opportunity to Tap into Thriving Segment: A unique QSR+ concept with room to grow

Over the past 50 years, Del Taco, the second leading brand in the fast-growing Mexican quick-service restaurant (QSR) category in unit count, has set itself apart by serving freshly prepared, high-quality food typically associated with fast-casual restaurants at an unbeatable value with the added convenience of a drive thru. With this unique set of offerings, Del Taco delivers an exceptional QSR+ experience that fills a void for consumers in the restaurant industry. Guests love Del Taco’s Mexican-inspired favorites and American classics, prepared with fresh ingredients, which are hand-chopped, slow-cooked, and grilled in each restaurant’s working kitchen.

“Today’s consumers want the best of both worlds, and no other concept is delivering the quality and freshness combined with the value and convenience on par with Del Taco,” says Laura Tanaka, director of franchise development for Del Taco. “As we continue to outperform the QSR industry and with 18 consecutive quarters of company same store sales increases, it’s clear that Del Taco’s unique QSR+ experience is strongly resonating with guests across the country.”

With more than 550 locations in 15 states, the iconic brand has an incredibly loyal fan base and a strong presence across the western U.S., with plenty of room for franchisees to grow in both existing and untapped markets. “Prospective partners have the opportunity to join a thriving brand and benefit from demand for an experience only Del Taco can offer,” Tanaka says. “We are in the midst of transitioning from a strong regional brand to a more prominent national brand, and the demand is strong; consumers everywhere are consistently asking for a Del Taco in their town.” 

Led by an experienced executive team, Del Taco’s established brand legacy, proven business model, creative marketing strategies, and solid company financials offer franchisees the support systems and resources needed to establish, manage, and grow their business. “With more than 300 company-owned units and growing, Del Taco corporate has ‘skin in the game,’ so franchisees can be assured that we care about the same bottom line profits as they do, which is somewhat atypical for a franchisee-driven system,” Tanaka says. With 57 percent of Del Taco’s restaurants being company-owned along with a focus on franchise growth, the brand takes pride in being an operating company and is serious about execution and its teams. “Our motto is, ‘One Team, One Voice, Trusted Partners,’” Tanaka says. “This is a partnership, and we are in this together with our franchisees.”

“Del Taco is booming, and our franchisees are seeing consistent returns,” Tanaka says. “This is a direct reflection of our hard-working teams, our effective barbell menu strategy, full complement of dayparts, and ongoing menu innovation, which appeals to a broad demographic and continues to drive increased traffic and sales.” By offering unbeatable variety, from premium menu items to the industry-leading Buck & Under value menu, Del Taco gives guests more reasons to visit, gaining a competitive advantage in today’s busy marketplace.

Del Taco is actively seeking passionate, qualified franchisees with multi-unit operating experience interested in developing multiple restaurants in a specific territory. They must be well capitalized with access to at least $500,000 in liquid capital and have a combined minimum net worth of over $1 million.

For more information about franchising opportunities with Del Taco, visit www.DelTaco.com