The pandemic has expedited technological innovations for the restaurant industry, including in the drive thru. Tools that once seemed like future fantasies—like mobile ordering and AI—are suddenly becoming commonplace. Here’s what consumers think about these ordering opportunities. (The below figures represent percentage of study respondents.)
|Artificial intelligence helping make decisions when placing order||14||21||23||14||6|
|More extensive digital signage||20||7||16||20||25|
|Ordering system that remembers my last order||24||28||26||25||21|
|Ordering system that remembers me and my preferences||30||21||37||32||22|
|Carhops, placing order from car||36||28||39||31||38|
|Automated technology detecting car arrival, pre-order brought to car||36||31||43||35||31|
|Mobile ordering options||38||34||42||41||32|
|Contactless payment options||42||48||43||41||41|
2020 QSR drive-thru performance study Methodology
The FoodserviceResults team conducted a comprehensive, nationally representative survey of drive-thru consumers in the U.S. using an online survey sample. Participants in the research were screened for frequency of use as well as numerous demographic characteristics in order to ensure that the respondent base was reflective of the U.S. drive-thru market.
Leveraging insights from numerous industry experts, the finalized survey was completed among 1,007 drive-thru consumers during fieldwork. To ensure a relevant respondent base was achieved, all participants were screened to include those who had at least one drive-thru occasion in the last 30 days. An extensive cross tabulation of the respondent sample data was conducted in order to identify major trends, demographic/behavioral themes, and other nuances in the data.