Most Popular Drive-Thru Menu Categories

    Burgers reign supreme in the drive thru, but customers of all generations spread their drive-thru dollars around to other menu categories, too. Here’s a breakdown of what kinds of brands consumers are choosing to experience through drive thru. (The below figures represent percentage of study respondents.)

    menu category overall genz millennials genx boomers
    Bakery Café 14 28 22 12 6
    Coffee 36 45 47 39 24
    Sandwich 38 48 42 40 31
    Mexican/Taco 41 45 42 46 34
    Chicken 58 66 67 62 46
    Burger 83 69 83 85 81



    2020 QSR drive-thru performance study Methodology

    The FoodserviceResults team conducted a comprehensive, nationally representative survey of drive-thru consumers in the U.S. using an online survey sample. Participants in the research were screened for frequency of use as well as numerous demographic characteristics in order to ensure that the respondent base was reflective of the U.S. drive-thru market.

    Leveraging insights from numerous industry experts, the finalized survey was completed among 1,007 drive-thru consumers during fieldwork. To ensure a relevant respondent base was achieved, all participants were screened to include those who had at least one drive-thru occasion in the last 30 days. An extensive cross tabulation of the respondent sample data was conducted in order to identify major trends, demographic/behavioral themes, and other nuances in the data.