Froots Smoothies

From the pages of Restaurant Franchising
With a goal of reaching 300 units in the next five years, opportunities for franchisees abound.

Froots Smoothies franchise

Froots is not just another smoothie bar—it’s a quick-service restaurant concept that offers a healthy alternative for guests and a unique opportunity for franchisees.

Founded in 2001 by then-19-year-old David Lopez, the chain serves smoothies, salads, soups, and wraps that appeal to consumers’ desire to eat better.

“We’re in the right niche at the right time,” says Charlotte Russell, Chief Development Officer. “People are not only talking about wanting to eat better, but really trying to do it.”

At the same time, Froots also provides the great taste customers demand.

“People come back to our restaurants because they can’t get enough of what they love,” Russell says. “Whether it’s a 10-year-old looking for a dessert treat, a 50-year-old concerned about salt, or a 30-year-old worried about calories or looking to build muscle, we’ve got something for everybody.”

The company began franchising in 2004 and currently has more than 50 stores in both the U.S. and across the world. This year, the concept will nearly double its size, adding 35 locations. Froots intends to have 100 restaurants by mid-2011, and the growth doesn’t stop there.

“In the next five years, we definitely believe we’ll hit the 300-unit mark,” Russell says. “We’re poised to grow tremendously over the next few years.”

Opportunities are available internationally and across the U.S., in states such as Washington, California, Arizona, Nevada, Texas, Illinois, and throughout the South. Froots has opened in Panama, Honduras, Turks and Caicos, Singapore, and Guam. New International markets include the U.A.E., Kuwait, Iraq, and Oman.

One of the unique features of the Froots brand is the variety of models that are available to fit any potential opportunity. With models ranging from 100-square-foot smoothie-only kiosks to 1,200–1,400-square-foot restaurants, options are available to suit a variety of sites, including airport, university, and street locations. Froots has a mobile unit and a cart model available as well. Menu additions such as breakfast and coffee or dessert also provide flexibility.

“We can become what we need to be, given the geography and opportunity of any particular site,” Russell says.

During development, Froots works with its franchisees every step of the way. Teams are available to assist with financing and real estate site selection to ensure operators start out on the right foot. A simple operating platform and turnkey development process help franchisees build a successful business from the ground up.

“We get involved with our franchisees to help them overcome the numerous difficulties along the path to becoming a business owner,” Russell says.

A focus on next-generation technology, such as installing digital menuboards in new stores, shows the company has an eye toward the future.

To qualify for a store, franchise candidates must have at least $125,000 in net worth, with at least $70,000 in liquid assets. Restaurant experience and an ability to provide excellent customer service are also important.

“We’re looking for people who understand that the food business is about people,” Russell says. “Every day, every customer is an opportunity for you, and you’ve got to drive your business through relationships and marketing.”

In return, franchisees will enjoy protected franchise territories of up to 3 miles or 50,000 in population.

For more information about franchising opportunities with Froots Smoothies, visit www.froots.com