Continue to Site

    The Growth 40

  • A Closer Look: The following data is from American Express Business Insights. According to the company's experts, each quick serve will watch different factors to decide whether expansion into an area is right. But negative numbers don't always tell the full story. For example, if a city posts a declining transaction size but its number of real transactions is up, it may be a good place for operators to expand, if their concepts rely on high traffic and low ticket averages.

    Click row headers to re-sort the chart.

    RankingMetropolitan Areasort descendingPopulation Change (2000-10)Change in Spend (2000-10)Change in # Transactions (2000-10)Change in Avg. Transaction Size (2000-10)Score
    7Washington, DC785,98719%18%1%56
    38Virginia Beach, VA95,31314%16%-1%129
    36St. Louis, MO114,20916%17%-1%118
    2Seattle, WA395,93134%28%5%29
    14San Jose, CA101,09219%19%0%75
    12San Francisco, CA211,65122%21%1%63
    27San Diego, CA281,48016%18%-1%95
    19San Antonio, TX430,80516%16%0%84
    20Salt Lake City, UT155,33917%17%0%84
    13Sacramento, CA352,27018%18%0%67
    30Rochester, NY16,49219%17%1%96
    4Riverside, CA970,03019%18%1%45
    23Richmond, VA161,29417%15%2%90
    21Raleigh, NC333,41915%18%-2%87
    37Providence, RI17,85516%23%-5%124
    3Portland, OR298,12828%19%7%38
    24Pittsburgh, PA-74,80220%21%-1%91
    1Orlando, FL489,85023%20%2%28
    31New York, NY574,10719%24%-4%105
    39New Orleans, LA-148,74616%18%-2%129
    22Nashville, TN278,14516%15%1%89
    9Minneapolis, MN311,02725%26%-1%57
    8Miami, FL557,07122%21%0%57
    34Memphis, TN110,89615%18%-2%116
    16Los Angeles, CA463,21019%19%0%82
    6Las Vegas, NV575,50418%18%0%55
    40Kansas City, MO-KS199,29614%15%-1%130
    25Jacksonville, FL222,84616%18%-2%91
    28Houston, TX1,231,39315%14%1%96
    15Detroit, MI-156,30722%22%0%80
    10Denver, CO364,24219%17%2%62
    33Columbus, OH223,84215%18%-3%114
    17Cleveland, OH-70,90323%17%5%83
    32Chicago, IL362,78916%18%-1%107
    29Charlotte, NC427,59015%20%-4%96
    11Boston, MA161,05823%23%0%63
    26Birmingham, AL75,80918%16%2%91
    18Baltimore, MD157,49520%22%-2%84
    5Austin, TX466,52619%16%3%54
    35Atlanta, GA1,020,87914%16%-2%117

    Methodology: The Growth 40 cities are ranked based on a cumulative score. That cumulative score is made up of population rank, spending rank, number of transactions rank, and average transaction size rank. Population data is based on the 2010 U.S. Census. Spending, number of transactions, and average transaction size data were provided by American Express Business Insights. Ties in the cumulative scores were decided based on raw population data, with the larger metro ranking higher.

    Return to the story.