Menu mix data driven from an enterprise back office system will help marketing teams make sense of what menu items to promote and when and where to promote them.
by Paul Molinari, CrunchTime
Finance and operations folks have always known that data gleaned from their enterprise back office platform can help them manage food and labor costs and increase profit margins. Lesser known is that using the same enterprise back office data, marketing teams can quickly identify the right menu items to promote to drive the most profitable sales.
No longer just for your restaurant operators and the C-level crowd at HQ, today, a company’s cloud-based back office system can inform marketing teams what each menu item’s sales performance is by geographic region or individual location, by weekday or daypart. Perhaps more importantly, it also informs marketing about each menu item’s profit potential. Menu mix data driven from your store’s back office system will help you make sense of what menu items to promote and when and where to promote them.
Hidden gems! Are there menu items that are more profitable and drive sales momentum?
Jersey Mike’s Subs, with 1,500 restaurants open and under development nationwide uses their back office solution to help inform their marketing decisions. In the case study, learn how they:
- Compare company-wide data to determine what's most profitable and why
- Steer the company away from anecdotal to empirical data-driven facts
- Create special offers to drive restaurant daypart performance
- Test menu pricing strategies
Add smarts to your social with inventory-driven promotions
Almost all restaurants today use social media channels for broad sales promotion. The challenge is creating promotional content for these channels that is both timely and targeted. Imagine if marketing had access to store-level inventory data. Marketers could create targeted promotions with each store location’s best interests in mind. Between POS sales data and operations-level inventory data, restaurant marketers using an integrated back office system have access to insights rarely seen in any industry. Now, with business intelligence so easily sharable across an enterprise with amazing reporting options available, it is easier than ever for marketing teams to access this powerful information. Creating tweets and status posts from location-based menu mix sales data can add a whole new dimension to your social programming.
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