Quiznos

From the pages of Restaurant Franchising
Quality food and a lower price bode well for consumers in tight times.

Quiznos franchise

Ranked second in the sub section of the Franchise 500 with over 4,200 franchises in the United States and hundreds more overseas, Quiznos Subs has come a long way since the first store opened in 1981.

That means the company has had time to get the elements of the sub sandwich just right—while constantly improving the ways they support franchisees.

“The restaurant business is simple: Give them good food and a good value in a manner that makes them want to return,” says Laura Sporrer, franchise marketing manager at Quiznos. Franchise owner success is the core of Quiznos’ success, Sporrer says. The company relies on its experience and innovation to help its franchisees succeed. Support is provided in all areas of the business from selecting the ideal location, to developing new and exciting products.

“Quiznos has developed excellent systems and programs for identifying ideal locations,” says Sporrer. Stores have succeeded in markets ranging from small towns to suburban and central business districts. The company is always looking to explore new sites and markets, including those that haven’t yet seen a Quiznos.

Would-be franchise owners need only fill out an online application and set up a one-on-one meeting with a Quiznos representative to get started. The initial franchise fee for a traditional restaurant is $25,000, and the cost to open a store varies widely depending on the size of the store and location; Quiznos assists its franchisees step-by-step through the process of choosing a location and opening their restaurant.

Responding to the economic pinch consumers are feeling, Quiznos’ continually works to control food costs for its franchisees and develop new products that offer great food at a great price to its guests. Quiznos is committed to delivering chef-inspired, toasted sandwiches at a great value that are more upscale than those offered by others, including its main competitor, Subway.

The company has the experience and innovative eye to help new franchisees pick the best location, which is so crucial to a franchisee’s success.

Getting the message out about the brand’s superiority is something else Quiznos is extremely good at doing. Quiznos marketing has traditionally been off-beat. That playful attitude has been replaced recently by advertising that focuses on the brand’s superior food and better value.

Strategic planning, controlling food costs, food quality, and smart, pervasive marketing are just a few of the ingredients that make Quiznos a favorite choice for entrepreneurs.

“Our success as a company is very dependent on our franchise owners’ success. And we have the experience and capacity to really support our franchisees,” Sporrer says. “At the same time, we are still a small enough franchise that there is opportunity for franchisees to grow as multi-unit operators.”

For more information about franchising opportunities with Quiznos, visit www.quiznosfranchises.com.