Taco Bueno

Taco Bueno Begins National Expansion: Mexican quick-service brand seeks passionate franchisees

Though there are many different Mexican quick-service chains, Taco Bueno has one important leg up on its competition—the food is fresh. From flame-grilling chicken and steak to frying taco shells and chips and making guacamole and salsa, this chain emphasizes fresh food and quality ingredients.

“For the 50 years we’ve been in business, we’ve focused on food quality and fresh preparation paired with fast and convenient service,” says Matt Stanton, vice president of real estate and franchise development for Taco Bueno. “We make our beans from scratch, and they take about 36 hours to cook and get right, and our beef is cooked throughout the day.”

In a competitive market, this commitment to freshness resonates with the brand’s loyal fan base. Many of these self-named "BuenoHeads" grew up with the brand, and they are now bringing their children and grandchildren to the restaurant. Today, with foodservice customers clamoring for authentic fresh foods that still cater to a busy lifestyle, Taco Bueno, which already has a strong presence in the South Central U.S., is poised for national expansion. 

The company is investing heavily in the brand and scaling to 10-15 corporate units per year in select markets. However, multiunit franchise growth is a critical component of the company’s development plans. As a result, Taco Bueno is looking for experienced and dedicated leaders to spearhead this growth.

In order to aid franchisees through the launch process and beyond, Taco Bueno has focused on building a strong franchise support network. From traditional management and brand training to grand opening support and beyond, Taco Bueno helps franchisees with many parts of the ownership process. While many brands only help franchisees open their first few stores, Taco Bueno offers opening support for every new store a franchisee opens. The corporate team also assists with real estate, market reviews, and ongoing operations to help franchisees stay successful.

“Multi-unit franchising is an exciting challenge to take on. Franchisees develop a market plan, develop and run a portfolio of restaurants, and get to be the face of the brand in an area. It takes day-in, day-out commitment, but for those who are well-suited, it’s a neat opportunity.”

Potential franchisees should bring operations experience from the hospitality industry; however, restaurant experience is preferred. In addition, due to the company’s focus on multi-unit development, franchisees must meet capital requirements. Though owners will not necessarily serve as general managers at individual Taco Bueno restaurants, dedication to the business is the most important requirement.

“Passion and energy for the brand and the food industry is vital,” Stanton says. “We want active owners who are always looking at the business, spending time in the restaurant, and finding ways to make the restaurants better.” 

Franchisees will find that Taco Bueno is a refreshing Mexican quick-service concept that inspires guest loyalty and is backed by a dedicated support team. As the brand expands nationally, its tremendous growth potential will continue to make the company an exciting franchise opportunity.

For more information about franchising opportunities with Taco Bueno, visit www.TacoBueno.com