Technical Information

Ad Sizes width height
Spread (trim size) 17" 10-7/8"
Spread (with bleed) 17-1/4" 11-1/8"
Full page (trim size) 8-1/2" 10-7/8"
Full page (with bleed) 8-3/4" 11-1/8"
2/3 page vertical 4-7/8" 10"
1/2 page horizontal 7-1/2" 4-7/8"
1/2 page vertical 3-5/8" 10"
1/3 square page 4-7/8" 4-7/8"
1/3 vertical page 2-3/8" 10"
1/6 horizontal page 4-7/8" 2-5/16"
1/6 vertical page 2-3/8" 4-7/8"
1/12 page 2-3/8" 2-5/16"

Note: All bleed ads measurements include 1/8" bleed over trim size. Keep .5" from trim.

Color

The magazine is printed with 4-color process colors (CMYK). All advertisements (2-color and 4-color) must be submitted using process colors only (PMS colors should be broken down into 4-color process colors). Printing process: Web offset, perfect bound.

Resolution

QSR magazine is printed at a line screen of 150. All artwork should have resolution of 300 dpi or higher.

Digital Requirements

We've gone digital! Please submit your ad on disk. Format specifications are given below.

Be sure to include a contract color proof. With the digital production process it is very important that you inform us of what you intend for your ad to look like. Laser proofs are not acceptable. A color proof will be made at the advertiser's expense if not supplied (up to $85.00).

Do not compress graphic files (ex.: LZW, JPEG). Compressed files can cause problems, when processing through prepress systems. If you must compress files so that they will fit on a transport disk, please inform us that you have done so.

Include all graphic files used in your document. Some programs allow you to embed graphic files within a document, such as Illustrator. Confirm that these images are included on the disk.

Send all fonts* used in your document, including fonts that may be embedded in an .eps file. Make sure to send both "sreen" and "printer" fonts when using Type 1 fonts. (*Please do not send PC fonts. Convert these fonts to outlines/paths).

All fonts sized 12 points or smaller should be 100% black—NOT built as 4-c black.

All artwork should be supplied in CMYK or Grayscale Mode. No RGB, Spot (solid PMS), or Duotone settings. Art supplied in these settings will have to be changed before it goes to press, and extra production charges will be billed to your account.

All colors used in your page layout software should be in CMYK mode, or specific Pantone ink colors, set for process printing. Do not use generic colors like green and red, or blue. These default colors in a layout program, such as QuarkXpress, are RGB defined, and not for 4-color process printing.

Label your document files clearly. Do not include other materials not related to this specific job.

Disks will be returned to advertisers/agencies who wish to get them back as long as we are provided with a clearly defined return address, such as a business card. Disks will be returned via U.S. Mail.

Macintosh

Macintosh materials may be submitted as QuarkXpress, Adobe Illustrator, Acrobat PDF or Photoshop documents. If using any other application, please save or export your document into one of these formats. We do not accept PageMaker, Microsoft, or InDesign files.

Provide a disk including all files, support graphics, fonts (screen and printer), and a contract color proof. Laser proofs are not acceptable. A color proof will be made at the advertiser's expense if not supplied (up to $85). Linking files can either be EPS or TIFF format. No DCS files. All digital files should have a resolution of at least 300dpi. Allow 1/8 inch (.125") bleed on all elements bleeding off the ad trim size. No LZW or JPEG compression.

PC

IBM and Windows compatible materials may only be submitted if the following requirements are met:

  • All type must be converted to outlines (paths).
  • Documents must be saved or exported to Adobe Illustrator, QuarkXpress, Acrobat PDF or Photoshop.

If using applications other than those listed above please save or export to one of these formats.

Provide a disk including all document files, support graphics, convert all fonts to outlines/paths, and supply a contract color proof. Laser proofs are not acceptable. A color proof will be made at the advertiser's expense if not supplied (up to $85). Linking files can either be EPS or TIF format. No DCS files. All digital files should have a resolution of at least 300dpi. Allow 1/8 inch (.125") bleed on all elements bleeding off the ad trim size. No LZW or JPEG compression.

PDF files

Please contact your sales representative for our Acrobat Distiller settings for Press-Ready PDF files. These settings have been saved as Adobe Acrobat Distiller Job Options file and will be supplied to you upon request. Once you have received this file, place it in the Settings folder inside of the Distiller folder that is in the Adobe Acrobat application folder. Then launch Distiller, select this set of Job Options before distilling to PDF. We will also supply a description of the Press-ready Job Option settings to create your own version of the Job Options file.

DO NOT use Acrobat PDFWriter. PDFWriter is fine for low resolution files for the Internet, but not for high resolution press optimized file

Create PostScript files using a printer description that produces a print resolution of 2400-2540dpi.

All artwork should be supplied in CMYK or Grayscale Mode. No RGB, Spot (solid PMS), or Duotone settings. Art supplied in these settings will have to be changed before it goes to press, and extra production charges will be billed to your account.

Save all linked graphics in .TIF or .EPS format, no LZW or JPEG compression.

All colors used in your page layout software should be in CMYK mode, or specific Pantone ink color. Do not use generic colors like green and red.

Film Requirements

If you must send film, there will be a $75 charge to digitize it.

SWOP Specifications apply. Color Proof required. Laser proofs are not acceptable. A color proof will be made at the advertiser's expense if not supplied (up to $85.00).

4 Color (CMYK)

Right-reading emulsion side-down negatives of 150 or higher line screen and a color proof. (progressive proofs, chromalins, or match proofs are accepted). Laser proofs are not acceptable. A color proof will be made at the advertiser's expense if not supplied (up to $85.00). Recommended screen: 150, Density tone: maximum 280%, Rotation of colors: black, cyan, magenta, yellow.

2 Color (CMYK)

Provide right-reading, emulsion-side-down film negatives, 150 line screen, and a color proof (progressive proofs, chromalins, or match print proofs are accepted). Laser proofs are not acceptable. Second color must be broken down into CMYK values. Film requirements are same as 4-color above.

Black and White

Provide one negative with center marks, right-reading emulsion side-down.

Production charges

Typesetting, composition, artwork, color separations, halftones, screen tints, reverses, and strip-ins will be done as needed and charged to the client. This includes advertising from any source that has to be resized to fit our specifications and in-house creation of ad materials. Clients will have production charges quoted on an individual basis.

Ad film will be discarded after two years, unless return is requested in writing. Send request to the attention of the Production Manager.

Mail and Courier Address

QSR Magazine
4905 Pine Cone Drive
Suite 2
Durham, NC 27707

Need advertising information for QSR magazine?
Contact Eugene Drezner

at (800)662-4834, ext. 126.