Denise Lee Yohn: QSR's Marketing Guru

My annual tradition of regaling you with the biggest brand stories of the year in fast food continues.

Q: How can I make my limited-service restaurant a great brand?

Q: Is it true there really is no such thing as bad publicity?

Q: Given how prevalent and powerful social media seems to be these days, does it still make sense to advertise on TV?

5 Lessons from Donald Trump

What your company can learn from the real estate mogul and presidential candidate.

TV might not seem an obvious choice for your marketing message, but studies suggest it’s too soon to write off the tube.

How you can rise above good customer service and offer a compelling customer experience.

Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.

How to align your social content with your brand strategy.

Understanding these terms is critical to your business success.

Three ways to ensure your international concept can successfully grow in the U.S.

How to respond to consumers’ demands to know everything about your business.

How to make your brand appealing to investors.

The founder of Gigi’s Cupcakes talks about how she went from housecleaning to owning the nation's largest gourmet cupcake franchise.