Denise Lee Yohn: QSR's Marketing Guru
TV Advertising Still Matters
Q: Given how prevalent and powerful social media seems to be these days, does it still make sense to advertise on TV?
5 Ways to a Great Experience
Q: In a recent column you contrasted customer service and customer experience.
The Art of Social Storytelling
Q: What are the best kinds of posts to share on Twitter, Facebook, etc.?
Tops in Translation
Q:My group is bringing a new vending concept to the North American market: a pizza vending machine.
The Truth About Transparency
Q:McDonald’s seems to be the latest in a trend of companies promoting greater transparency about their food.
Start to Finish: Gigi Butler
I never saw myself baking full-time. It was always in my family—my great-grandmother, my great-aunts, grandmother, my own mother, etc.