Denise Lee Yohn: QSR's Marketing Guru

featured articles

2015’s Biggest Brand Stories Six news-makers that helped define the year in limited-service restaurants.	What Great Brands Do How three limited-service restaurant brands set the bar for great performance.
5 Lessons from Donald Trump What your company can learn from the real estate mogul and presidential candidate.	TV Advertising Still Matters TV might not seem an obvious choice for your marketing message, but studies suggest it’s too soon to write off the tube.
5 Ways to a Great Experience How you can rise above good customer service and offer a compelling customer experience.	The Delivery Debate Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Art of Social Storytelling How to align your social content with your brand strategy.	Words to Live By Understanding these terms is critical to your business success.
Tops in Translation Three ways to ensure your international concept can successfully grow in the U.S.	The Truth About Transparency How to respond to consumers’ demands to know everything about your business.

industry headlines

Branding Lessons from Three Top Quick Serves

2015-10-23 Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how ...

Lawsuit Against McDonald’s Tests New Franchising Law

2015-01-22 McDonald’s Corp.

The Counter to Take Build-Your-Own Burgers to Mexico

2015-01-22 The Counter Custom Built Burgers announced a new deal with Restaurantes de Marcas Gastronomicas to become the first build-your-own-burger concept in M...

Russo’s New York Pizzeria Opens Doors to New Houston Unit

2015-01-22 Russo’s New York Pizzeria, a fast-casual Italian restaurant, recently opened in Houston, just south of the Woodlands at Spring Marketplace at 24230 Ku...

New Deal Takes Del Taco to Northeast

2015-01-21 Del Taco announced that it will enter into the Northeast region with the signing of two development agreements in New Jersey.

Second Houston Opening In a Month For Pie Five

2015-01-21 Pie Five Pizza prepares to open its second restaurant in Houston, Texas on Friday, January 23.

Fatburger Adds 30 Stores In Home State

2015-01-21 Fatburger has announced a major domestic development agreement in Southern California for 30 new stores in San Diego, San Bernardino and Riverside cou...

Multi-Unit Deals Spread Togo’s Through West Coast

2015-01-21 Togo’s Eateries Inc., a “West Coast Original” since 1971, announced 2014 achievements with the opening of 18 restaurants throughout the West, includin...

DC Travelers Now Find Taylor’s Hoagies In Reagan National

2015-01-20 Concessions International (CI), one of the leading concessionaires in the U.S., announced the opening of Taylor Gourmet Handcrafted Hoagies restaurant...

Uncle Maddio’s Sets Up Shop In NC’s Triangle Area

2015-01-20 In honor of the grand opening of its first Triangle–area restaurant, Uncle Maddio’s Pizza Joint, the popular fast-casual, create-your-own pizza brand,...

Denise Lee Yohn: QSR's Marketing Guru