Denise Lee Yohn: QSR's Marketing Guru

    My annual tradition of regaling you with the biggest brand stories of the year in fast food continues.

    Q: How can I make my limited-service restaurant a great brand?

    Q: Is it true there really is no such thing as bad publicity?

    Q: Given how prevalent and powerful social media seems to be these days, does it still make sense to advertise on TV?

    Great Wraps Inks Deal for Austin, Texas

    Adding to the 16 locations open in the state of Texas and 80 locations nationwide, Great Wraps announced a recent franchise agreement in Austin, Texas. The fast-casual brand signed a deal with...

    2014 Proved a Big Year for Freddy's

    Privately held fast-casual concept Freddy’s Frozen Custard & Steakburgers increased its total unit count by 30 percent (ending 2014 with 135 restaurants), made its debut in six new states,...

    Maui Wowi Climbs 19 Spots on Franchise Ranking

    Maui Wowi Hawaiian climbed 19 spots on the Annual Franchise 500 listing, a highly esteemed compilation of top companies published by Entrepreneur Magazine.“This great honor and valued...

    DQ Announces Plans for Expansion in Kuwait

    The Dairy Queen system, part of Berkshire Hathaway, announced plans to expand the brand’s presence in the Middle East with a multiunit development deal for DQ Grill & Chill restaurants and...

    Bowl of Heaven Signs Four-Unit Deal for LA County

    Bowl of Heaven, the fast-casual concept that serves açaí bowls, smoothies, and cold pressed juices featuring plant protein and superfood ingredients, announced the signing of a four-unit franchise...

    CaliBurger Inks Deal for Growth in Canada

    Earlier this year, CaliBurger signed a deal to launch in Vancouver, British Columbia, and now CaliBurger has announced that its affiliate, CaliBurger Franchisor USA, entered an agreement to develop...

    El Pollo Loco Opens Doors in Edinburg, Texas

    El Pollo Loco celebrated the grand opening of its newest location in Edinburg, Texas, on December 18. The new restaurant, located at 2808 W University Drive., is owned and operated by local...

    Schlotzsky's Makes Its Debut in Russia

    Schlotzsky’s debuted its first location in Russia, part of a plan that will add more than 50 restaurants throughout seven former Soviet countries over the next 10 years.The fast-casual brand...