Denise Lee Yohn: QSR's Marketing Guru

    My annual tradition of regaling you with the biggest brand stories of the year in fast food continues.

    Q: How can I make my limited-service restaurant a great brand?

    Q: Is it true there really is no such thing as bad publicity?

    Q: Given how prevalent and powerful social media seems to be these days, does it still make sense to advertise on TV?

    Great Wraps Signs Deal for Dallas, Oklahoma City

    With more than 80 locations nationwide, Great Wraps announced a franchise development agreement that will catapult the brand’s presence further into Texas, with the signing of a multi-city deal...

    Wingstop Opens 2nd Hawaii Unit in Honolulu

    Wingstop has landed in Honolulu, Hawaii. The wing concept, with more than 690 locations around the globe, recently opened at 1210 Dillingham Boulevard, operated under the ownership of Jon...

    Juice It Up! Inks Deal for Portland Area

    Juice It Up!, a raw juice bar and smoothie franchise, announced that Beaverton, Oregon–based Juice 55 LLC, led by Brooklynn Lorenzen, signed an agreement to bring Juice It Up! to Oregon. The...

    Billy Sims BBQ to Open Doors to 44th Location

    Tulsa, Oklahoma–based Billy Sims BBQ, a fast-casual barbecue concept, opens its 44th location on December 19 in Ardmore, Oklahoma, at 322 N. Commerce St. Founded by 1978 Heisman Trophy winner...

    BurgerFi Expands Presence in Boston Area

    BurgerFi is coming to West Roxbury, Massachusetts. The brand dedicates itself to creating burgers that are fresh and made to order, made with natural beef that leaves out all steroids, antibiotics,...

    Pie Five Opens 3rd Wichita Restaurant

    Pie Five Pizza Co. announced the opening of Wichita, Kansas’s newest Pie Five restaurant at 2035 N. Rock Road, across from Bradley Fair. It marks the third location in the Wichita market and...

    RedBrick Pizza Looks to Grow in Nebraska

    RedBrick Pizza, a fast-casual pizza concept, is launching an expansion campaign to add more than a dozen restaurants in Nebraska over the next three years.The company will host a VIP Taste & Tour...