From a cubby system to kiosks, the global chicken chain is stepping into the future.
The concept will open the gates for Chipotle to enter more urban areas that wouldn’t have supported a full-size restaurant before.
The brand opened its first such location last month in Georgia.
Smaller spaces present big opportunities for restaurants willing to rethink size.
In this moment of rapid change, real estate asset strategy should be at the center of the go-forward plan for any franchisee.
The "Go Mobile" concept is designed to create a seamless and digitally integrated customer experience.
Some franchisees are already remodeling to the look.
Design that prioritizes off-premises ordering—such as smaller stores or additional branding in the drive thru—was already becoming popular. Now it’s necessary.