Subway’s “Fresh Forward” revamp, which hit the marketplace in 2017, has returned some early positives. Subway said, a year later, it saw a gross profit lift of 11 percent and increased traffic around 8 percent in its remodeled units. In addition to the hike seen at refreshed stores, Subway noted that in Fresh Forward designs at relocated restaurants versus remodels, it saw an even steeper increase in sales and traffic—about 18 percent and 15 percent, respectively.
Subway added in November that its newly design app achieved year-over-year growth of 100 percent in users and was increasing 25 percent, month-over-month, since a May update.
Tripodi started with Subway in late 2015 after leading the marketing efforts at Coca-Cola. He replaced Tony Pace and guided Subway through a tumultuous time. It was soon after the death of DeLuca and just as Subway was looking to separate itself from former spokesman Jared Fogle, who pled guilt to possessing child pornography and for paying for sex with minors. He’s serving a 15-year, 8-month sentence.
In an interview with Marketing Week, Tripoldi said, “This was one of the most challenging jobs I've ever had because it was a privately held company that had lived in a little bit of isolation for many years, so I had to drive some significant transformation.”